Media - Germany

  • Germany
  • Revenue in the Media market is projected to reach US$65.96bn in 2024.
  • The market's largest segment is TV & Video with a market volume of US$25.07bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$526.50bn in 2024).
  • In the Media market, 32.64% of total revenues will be generated through digital media in 2029.

Key regions: United States, China, Japan, United Kingdom, Germany

 
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Analyst Opinion

The Media market in Germany has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this growth.

Customer preferences in the Media market in Germany have shifted towards digital platforms and streaming services. With the increasing availability of high-speed internet and the proliferation of smartphones and tablets, consumers are now able to access media content anytime and anywhere. This has led to a decline in traditional forms of media such as print newspapers and television, as consumers now prefer to consume news and entertainment through online platforms and streaming services.

Trends in the market have also played a role in the development of the Media market in Germany. The rise of social media platforms has transformed the way people consume and share news and information. Platforms such as Facebook and Twitter have become important sources of news for many consumers, leading to a decline in the sales of traditional newspapers.

Additionally, the popularity of video streaming services such as Netflix and Amazon Prime Video has led to a shift in consumer behavior, with many viewers now opting to watch their favorite shows and movies online rather than on traditional television channels. Local special circumstances have also influenced the development of the Media market in Germany. The country has a strong public broadcasting system, with public broadcasters such as ARD and ZDF playing a significant role in providing news and entertainment to the German population.

This has created a unique media landscape in Germany, with a mix of public and private broadcasters competing for viewership and advertising revenue. Underlying macroeconomic factors have also contributed to the growth of the Media market in Germany. The country has a strong and stable economy, with high levels of disposable income and consumer spending.

This has allowed consumers to invest in digital devices and services, driving the growth of the digital media market. Additionally, Germany has a large and affluent population, making it an attractive market for media companies and advertisers. In conclusion, the Media market in Germany has experienced significant growth and development in recent years due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The shift towards digital platforms and streaming services, the rise of social media and video streaming platforms, the unique media landscape in Germany, and the strong and stable economy have all contributed to this growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Media Usage
  • Global Comparison
  • Methodology
  • Key Market Indicators
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