Market Insights Advertising & Media Metaverse

Metaverse eCommerce - France

France

The Metaverse eCommerce market in France is estimated to reach a value of US$0.7bn in 2024.
This market segment is projected to experience a steady annual growth rate (CAGR 2024-2030) of 37.59%, resulting in a projected market volume of US$5.0bn by 2030.
In France, the market volume is expected to reach US$10.2bn in 2024, making it the leading country in terms of value generation in the Metaverse eCommerce market.
By 2030, the number of users in France is expected to reach 16.3m users.
The user penetration rate is projected to increase from 9.1% in 2024 to 24.9% by 2030.
The average value per user (ARPU) is expected to be US$126.4 in France.
France is experiencing a surge in Metaverse eCommerce, with virtual stores and digital marketplaces gaining popularity among French consumers.

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Analyst Opinion

The Metaverse eCommerce market in France is experiencing significant growth and development.

Customer preferences: Customers in France are increasingly embracing the concept of the Metaverse eCommerce market, which offers a virtual shopping experience. This trend is driven by the desire for convenience and personalization. Consumers appreciate the ability to browse and purchase products from the comfort of their own homes, while also enjoying an immersive and interactive shopping experience. Additionally, the Metaverse eCommerce market provides a platform for social interaction, allowing customers to connect with other shoppers and share their experiences.

Trends in the market: One of the key trends in the Metaverse eCommerce market in France is the integration of virtual reality (VR) and augmented reality (AR) technologies. These technologies enhance the shopping experience by allowing customers to visualize products in a virtual environment, try them on virtually, and even interact with virtual sales assistants. This trend is particularly popular in the fashion and beauty sectors, where customers can virtually try on clothes, accessories, and makeup before making a purchase. Another trend in the market is the emergence of virtual marketplaces within the Metaverse. These marketplaces offer a wide range of products and services from various brands and retailers, providing customers with a one-stop-shop experience. Additionally, these virtual marketplaces often feature exclusive deals and discounts, further incentivizing customers to shop within the Metaverse.

Local special circumstances: France has a strong tradition of luxury and fashion, and this is reflected in the Metaverse eCommerce market. Many high-end brands have established a presence in the Metaverse, offering exclusive collections and experiences to their customers. This has created a sense of exclusivity and desirability, attracting a niche market of luxury shoppers. Another local special circumstance is the growing interest in sustainable and ethical consumption. French consumers are increasingly concerned about the environmental and social impact of their purchases. In response, many brands and retailers in the Metaverse eCommerce market are focusing on sustainability and ethical practices, offering eco-friendly and fair trade products. This aligns with the values of French consumers and contributes to the market's growth.

Underlying macroeconomic factors: The growth of the Metaverse eCommerce market in France is also influenced by macroeconomic factors. The COVID-19 pandemic has accelerated the adoption of online shopping, as consumers sought to avoid crowded physical stores. This shift in consumer behavior has created new opportunities for the Metaverse eCommerce market to thrive. Furthermore, the French government has been supportive of digital innovation and technology. Initiatives such as tax incentives and funding programs have encouraged businesses to invest in the Metaverse eCommerce market. This favorable regulatory environment has attracted both domestic and international companies, contributing to the market's growth. In conclusion, the Metaverse eCommerce market in France is experiencing rapid growth and development. Customer preferences for convenience, personalization, and social interaction are driving this trend. The integration of VR and AR technologies, the emergence of virtual marketplaces, and the focus on luxury and sustainability are key trends in the market. Local special circumstances, such as the tradition of luxury and fashion, and the interest in sustainable consumption, further contribute to the market's growth. Additionally, macroeconomic factors such as the COVID-19 pandemic and government support for digital innovation play a significant role in the market's development.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.