Metaverse Virtual Assets - ASEAN

  • ASEAN
  • The Metaverse Virtual Assets market is anticipated to reach a value of US$92.4m in 2024.
  • This market segment is expected to display a compound annual growth rate (CAGR 2024-2030) of 21.57%, resulting in a projected market volume of US$298.3m by 2030.
  • The United States, with a projected market volume of US$1,078.0m in 2024, is where the majority of value is generated in this market segment.
  • The number of users in the Metaverse Virtual Assets market is projected to reach 5.2m users by 2030.
  • The user penetration rate is expected to be 0.7% in 2024 and is forecasted to rise to 0.8% by 2030.
  • The average value per user (ARPU) is expected to be US$21.3.
  • In the ASEAN market, the demand for Metaverse Virtual Assets is rapidly growing, with Indonesia leading the way as the largest consumer.
 
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Analyst Opinion

The Metaverse Virtual Assets market in ASEAN is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory.

Customer preferences in the ASEAN region are driving the growth of the Metaverse Virtual Assets market. Consumers are increasingly seeking immersive experiences and digital interactions, which has led to a surge in demand for virtual assets. These assets allow users to customize their virtual avatars, purchase virtual real estate, and engage in virtual commerce.

The desire for personalization and unique digital experiences has fueled the popularity of virtual assets in ASEAN. Trends in the market further support the growth of the Metaverse Virtual Assets market in ASEAN. The region has a large and rapidly growing population of internet users, providing a strong user base for virtual asset platforms.

Additionally, the rise of mobile internet access has made virtual assets more accessible to a wider audience. The increasing popularity of online gaming and social media platforms has also contributed to the demand for virtual assets, as users look to enhance their online presence and social interactions. Local special circumstances in ASEAN have also played a role in the development of the Metaverse Virtual Assets market.

The region is known for its vibrant and diverse cultural heritage, which has influenced the demand for virtual assets that reflect local traditions and aesthetics. This has created opportunities for local artists and designers to create and sell virtual assets that cater to the unique tastes and preferences of ASEAN consumers. Underlying macroeconomic factors have also contributed to the growth of the Metaverse Virtual Assets market in ASEAN.

The region has experienced rapid economic growth in recent years, leading to an increase in disposable income and purchasing power. As a result, consumers are more willing and able to spend on virtual assets as a form of self-expression and entertainment. Additionally, the digital transformation of industries and the growing emphasis on e-commerce have created a favorable environment for the virtual asset market to thrive.

In conclusion, the Metaverse Virtual Assets market in ASEAN is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The demand for immersive digital experiences, the rise of internet usage, the popularity of online gaming and social media, and the region's cultural diversity have all contributed to the increasing popularity of virtual assets in ASEAN. As the region's economy continues to grow and digital technologies advance, the Metaverse Virtual Assets market is expected to further expand and evolve.

Methodology

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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