The Online Gambling market in Benelux has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.
Customer preferences: Customers in Benelux are increasingly turning to online gambling as a convenient and accessible form of entertainment. The rise of smartphones and the widespread availability of high-speed internet have made it easier than ever for people to access online gambling platforms. Additionally, the younger generation, who are more tech-savvy and digitally connected, are showing a greater interest in online gambling compared to traditional forms of gambling.
Trends in the market: One of the key trends in the online gambling market in Benelux is the increasing popularity of sports betting. With a strong sports culture and a passion for football, customers in Benelux are drawn to online platforms that offer a wide range of sports betting options. This trend is further fueled by the growing number of partnerships between online gambling operators and sports teams, which helps to promote sports betting and attract more customers. Another trend in the market is the emergence of live casino games. Online gambling platforms in Benelux are now offering live dealer games, where players can interact with real dealers in real-time. This provides a more immersive and authentic gambling experience, which is particularly appealing to customers who miss the social aspect of traditional casinos.
Local special circumstances: Benelux is a region known for its liberal approach to gambling regulation. Unlike some other countries, the legal framework for online gambling in Benelux is relatively relaxed, allowing operators to offer a wide range of gambling products and services. This has created a favorable environment for the growth of the online gambling market, attracting both domestic and international operators.
Underlying macroeconomic factors: The strong economic performance of the Benelux countries, Belgium, the Netherlands, and Luxembourg, has also contributed to the growth of the online gambling market. With a high disposable income and a stable economy, customers in Benelux have more discretionary spending to allocate towards online gambling. Additionally, the high internet penetration rate in the region ensures a large potential customer base for online gambling operators. In conclusion, the online gambling market in Benelux is experiencing significant growth due to changing customer preferences, favorable local circumstances, and underlying macroeconomic factors. The increasing popularity of sports betting and live casino games, coupled with the liberal regulatory environment and strong economic performance, have created a thriving online gambling market in Benelux.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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