Beer - Americas

The Beer market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Americas are shifting towards craft beers and flavored options. Consumers are becoming more interested in unique and high-quality beers, seeking out local and artisanal breweries. This trend is driven by a desire for new and exciting flavors, as well as a growing appreciation for the craftsmanship and authenticity of craft beers. Additionally, health-conscious consumers are increasingly opting for low-calorie and low-alcohol options, leading to the rise of light beers and non-alcoholic beers in the market. Trends in the Beer market in Americas include the increasing popularity of beer festivals and events, which provide a platform for breweries to showcase their products and attract new customers. These events not only promote the consumption of beer but also contribute to the overall growth of the industry by creating a sense of community and fostering brand loyalty. Another trend is the growing demand for online beer sales and home delivery services, allowing consumers to conveniently purchase their favorite beers from the comfort of their homes. This trend has been accelerated by the COVID-19 pandemic, as more people are opting for online shopping and contactless delivery options. Local special circumstances in the Beer market in Americas vary across different countries and regions. In North America, for example, the legalization of cannabis has had an impact on the beer market, with some consumers opting for cannabis-infused beverages instead of traditional beers. This has led to a rise in the production and consumption of cannabis beers, as well as the development of new regulations and licensing requirements. In South America, on the other hand, the beer market is heavily influenced by cultural and social factors. Beer is often consumed as part of social gatherings and celebrations, and local breweries play a significant role in preserving and promoting traditional brewing techniques and flavors. Underlying macroeconomic factors also contribute to the development of the Beer market in Americas. Economic growth, increasing disposable incomes, and urbanization are driving the demand for beer in emerging markets, such as Brazil and Mexico. These countries have large populations and a growing middle class, creating a favorable market for beer producers. Additionally, trade agreements and globalization have facilitated the expansion of international beer brands into the Americas, leading to increased competition and product diversity in the market. Overall, the Beer market in Americas is evolving to meet the changing preferences and demands of consumers. Craft beers, flavored options, and online sales are gaining popularity, while local special circumstances and macroeconomic factors shape the market dynamics in different countries and regions.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.