Cider, Perry & Rice Wine - Americas

The Cider, Perry & Rice Wine market in Americas has been experiencing steady growth in recent years, driven by changing consumer preferences and a growing demand for alternative alcoholic beverages.

Customer preferences: In the Americas, consumers are increasingly seeking out unique and flavorful alcoholic beverages, and this has contributed to the rise in popularity of ciders, perry, and rice wine. These beverages offer a refreshing and distinct taste compared to traditional beer and wine, making them an appealing choice for many consumers. Additionally, the natural and often gluten-free qualities of these beverages have also attracted health-conscious consumers.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in the Americas is the increasing availability and variety of craft and artisanal products. Craft cider and perry producers have emerged in various countries across the region, offering a wide range of flavors and styles to cater to different consumer preferences. This trend has been supported by the growing interest in local and small-batch products, as consumers seek out unique and authentic experiences. Another notable trend is the rising popularity of flavored ciders and perry. Manufacturers have been introducing innovative flavors such as fruit-infused ciders and perry, which have resonated well with consumers looking for new and exciting taste experiences. These flavored variants have also helped to attract a younger demographic, who are often more adventurous in their beverage choices.

Local special circumstances: In the United States, the craft cider industry has seen significant growth, with a number of small and medium-sized producers emerging in recent years. This growth has been supported by favorable regulations and tax incentives for craft cider producers, as well as increasing consumer awareness and appreciation for locally-made products. In addition, the popularity of cider festivals and events has also helped to raise the profile of craft cider in the country. In Canada, the cider market has been driven by a combination of factors, including the growing popularity of craft beverages, increasing consumer interest in gluten-free options, and the availability of locally-grown apples. The country's apple-growing regions have been able to capitalize on these trends, producing a range of high-quality ciders that showcase the unique flavors of Canadian apples.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in the Americas can be attributed to several underlying macroeconomic factors. Firstly, the region has seen a rise in disposable income levels, which has allowed consumers to explore and experiment with different alcoholic beverages. Additionally, changing demographics, such as an aging population and a growing millennial consumer base, have also influenced consumer preferences and contributed to the demand for alternative alcoholic beverages. Furthermore, the increasing trend towards healthier lifestyles and the desire for natural and organic products have also played a role in the growth of the market. Ciders, perry, and rice wine are often perceived as healthier options compared to other alcoholic beverages, as they are typically made from natural ingredients and contain fewer additives. Overall, the Cider, Perry & Rice Wine market in the Americas is expected to continue its growth trajectory, driven by evolving consumer preferences, the availability of craft and artisanal products, and underlying macroeconomic factors. Producers in the region will need to continue innovating and offering unique products to meet the demands of consumers who are increasingly seeking out new and exciting taste experiences.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.