Beer - Australia & Oceania

The Beer market in Australia & Oceania has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Beer market in Australia & Oceania have shifted towards craft beer and premium offerings. Consumers are increasingly seeking unique and high-quality beer options, which has led to the rise of small, independent breweries. Craft beer is known for its distinct flavors and locally sourced ingredients, appealing to consumers who value authenticity and supporting local businesses. Additionally, premium beers have gained popularity among consumers who are willing to pay a higher price for a more refined drinking experience. Trends in the market have also contributed to the growth of the Beer market in Australia & Oceania. One major trend is the increasing demand for low-alcohol and non-alcoholic beers. Health-conscious consumers are seeking alternatives to traditional beer options, driving the market for these lighter options. Another trend is the growing popularity of beer festivals and events, which provide a platform for breweries to showcase their products and attract new customers. These events not only promote the beer industry but also contribute to the overall growth of the tourism sector in the region. Local special circumstances have played a role in shaping the Beer market in Australia & Oceania. The region's diverse geography and climate have allowed for the cultivation of unique ingredients, such as hops and barley, which are essential for beer production. This has given rise to a thriving brewing industry that takes advantage of the local resources and produces beers with distinct flavors and characteristics. Additionally, the cultural significance of beer in certain countries within the region, such as Australia and New Zealand, has contributed to the market's growth. Beer is often associated with socializing and celebrations, making it an integral part of the local culture and traditions. Underlying macroeconomic factors have also influenced the development of the Beer market in Australia & Oceania. The region's strong economic growth and increasing disposable incomes have allowed consumers to spend more on discretionary items, including beer. Additionally, the growing tourism industry in the region has attracted international visitors who are interested in experiencing the local beer culture. This has created new opportunities for breweries to expand their customer base and increase their sales. In conclusion, the Beer market in Australia & Oceania has experienced growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for craft beer and premium offerings, the popularity of low-alcohol and non-alcoholic options, the influence of beer festivals and events, the availability of unique ingredients, the cultural significance of beer, and the region's economic growth and tourism industry have all contributed to the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.