Beer - Northern Europe

The Beer market in Northern Europe is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Northern Europe have shifted towards craft and specialty beers. Consumers are increasingly seeking unique and high-quality products, and craft breweries have emerged to meet this demand. These breweries often produce small batches of beer with distinct flavors and styles, appealing to a niche market of beer enthusiasts. Additionally, health-conscious consumers are opting for low-alcohol and non-alcoholic beer options, driving the growth of this segment in the market. Trends in the Beer market in Northern Europe reflect the changing consumer preferences. Craft breweries have been proliferating across the region, offering an array of innovative and artisanal beers. This trend is fueled by the growing popularity of beer festivals and events, where consumers can sample a wide variety of craft beers. Furthermore, there is a rising interest in beer tourism, with travelers seeking out breweries and beer-related experiences in their destinations. This trend has led to the development of beer trails and brewery tours, attracting both local and international visitors. Local special circumstances in Northern Europe also contribute to the growth of the Beer market. The region has a long-standing beer culture, with countries like Germany, Belgium, and the Netherlands renowned for their beer traditions. This cultural heritage and expertise have laid the foundation for the thriving beer industry in Northern Europe. Additionally, the region's favorable climate and access to high-quality ingredients, such as barley and hops, contribute to the production of exceptional beers. Underlying macroeconomic factors further support the development of the Beer market in Northern Europe. The region has experienced stable economic growth, leading to increased disposable income among consumers. This allows them to indulge in premium and specialty beers, driving the demand for these products. Furthermore, the region's strong tourism industry attracts visitors from around the world, providing a steady stream of customers for local breweries and beer-related establishments. In conclusion, the Beer market in Northern Europe is experiencing growth and development due to customer preferences for craft and specialty beers, trends in the market such as the rise of craft breweries and beer tourism, local special circumstances including a rich beer culture and favorable climate, and underlying macroeconomic factors such as stable economic growth and a thriving tourism industry. This positive trajectory is expected to continue as the market continues to evolve and cater to the changing demands of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.