Non-Alcoholic Drinks - Northern Europe

The Non-Alcoholic Drinks market in Northern Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Northern Europe have shifted towards healthier and more natural beverage options. Consumers are increasingly conscious about their health and well-being, and are seeking out beverages that are low in sugar, free from artificial additives, and made with natural ingredients. This has led to a rise in demand for non-alcoholic drinks such as herbal teas, infused waters, and organic fruit juices. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as probiotic drinks and energy-boosting beverages. Trends in the Non-Alcoholic Drinks market in Northern Europe are also driving its development. One prominent trend is the increasing popularity of plant-based drinks. Consumers are opting for alternatives to traditional dairy products, such as almond milk, oat milk, and soy milk. This trend is driven by various factors, including concerns about animal welfare, environmental sustainability, and dietary restrictions. Another trend is the rise of premium and artisanal beverages. Consumers are willing to pay a premium for high-quality and unique drinks that offer a superior taste and experience. Craft sodas, specialty coffees, and small-batch kombuchas are gaining traction in the market. Local special circumstances in Northern Europe are contributing to the growth of the Non-Alcoholic Drinks market. The region has a strong culture of wellness and sustainability, with consumers placing a high value on products that align with these values. This has created a favorable environment for the development of natural and organic beverages. Furthermore, Northern Europe has a well-established coffee culture, with countries like Sweden and Finland being known for their love of coffee. This has led to a growing demand for premium and specialty coffees, as well as coffee alternatives such as herbal teas and matcha. Underlying macroeconomic factors also play a role in the development of the Non-Alcoholic Drinks market in Northern Europe. The region has a high disposable income and a strong social welfare system, which allows consumers to prioritize their health and well-being. Additionally, the region has a well-developed retail infrastructure, with a wide range of distribution channels available for non-alcoholic beverages. This makes it easier for manufacturers and retailers to reach consumers and meet their evolving preferences. Overall, the Non-Alcoholic Drinks market in Northern Europe is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is expected to continue expanding as consumers increasingly prioritize health, wellness, and sustainability in their beverage choices.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.