Beer - Southern Asia

The Beer market in Southern Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this growth. Customer preferences in Southern Asia are shifting towards beer as a popular alcoholic beverage. The region's young and urban population is increasingly adopting Western drinking habits, which include socializing and consuming beer. Additionally, the rising middle class in Southern Asia is driving demand for premium and craft beers, as consumers seek higher quality and more unique drinking experiences. Trends in the market are also contributing to the growth of the Beer market in Southern Asia. One major trend is the increasing popularity of flavored and craft beers. Consumers are looking for new and exciting flavors, and breweries are responding by introducing a wide range of options, such as fruit-infused beers and specialty brews. This trend is particularly evident in countries like India and Sri Lanka, where craft breweries are gaining traction. Another trend in the market is the growing influence of e-commerce. Online platforms are providing consumers with convenient access to a wide variety of beers, including international brands. This has expanded the choices available to consumers and has also allowed smaller, local breweries to reach a larger customer base. E-commerce is particularly popular among younger consumers who are tech-savvy and prefer the convenience of online shopping. Local special circumstances also play a role in the development of the Beer market in Southern Asia. For example, in countries like India, the beer market is heavily regulated, with high taxes and restrictions on advertising and distribution. However, despite these challenges, the market is still growing due to the increasing popularity of beer among the younger population. Underlying macroeconomic factors also contribute to the growth of the Beer market in Southern Asia. Economic growth and rising disposable incomes are driving consumer spending on discretionary items, including alcoholic beverages. Additionally, urbanization and changing lifestyles are leading to increased socializing and dining out, which further boosts the demand for beer. Overall, the Beer market in Southern Asia is experiencing significant growth and development due to shifting customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the region continues to evolve and urbanize, the demand for beer is expected to continue to rise, presenting opportunities for both local and international breweries.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.