Beer - Tanzania

The Beer market in Tanzania has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Tanzanian Beer market have been shifting towards premium and craft beers. Consumers are becoming more discerning and are willing to pay a premium for higher quality and unique flavors. This trend is influenced by the increasing disposable income and changing lifestyles of Tanzanian consumers. Additionally, there is a growing demand for healthier beer options, such as low-alcohol or non-alcoholic beers, as health consciousness becomes more prevalent among consumers. Trends in the Tanzanian Beer market include the rise of microbreweries and the craft beer movement. Microbreweries are gaining popularity as consumers seek out locally-produced and artisanal beers. These breweries often experiment with different ingredients and brewing techniques, offering consumers a wider variety of flavors and styles. The craft beer movement is also driven by the desire for unique and authentic experiences, as consumers look for beers that reflect local culture and traditions. Local special circumstances in Tanzania, such as the presence of a young and urbanizing population, contribute to the growth of the Beer market. As the population becomes more urbanized, there is an increase in socializing and entertainment activities, leading to higher beer consumption. Additionally, the tourism industry in Tanzania plays a significant role in driving beer sales, as tourists often seek out local beers as part of their cultural experience. Underlying macroeconomic factors also play a role in the development of the Beer market in Tanzania. Economic growth and stability have led to an increase in disposable income, allowing consumers to spend more on discretionary items such as beer. Furthermore, favorable government policies and regulations have created a conducive environment for the growth of the Beer market, attracting both local and international breweries to invest in the country. In conclusion, the Beer market in Tanzania is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beers, the rise of microbreweries, the presence of a young and urbanizing population, and favorable government policies all contribute to the development of the market. As these factors continue to evolve, the Tanzanian Beer market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.