Beer - Ukraine

The Beer market in Ukraine has been experiencing significant growth in recent years.

Customer preferences: Ukrainian consumers have shown a growing preference for beer over other alcoholic beverages. This can be attributed to the fact that beer is seen as a more affordable and accessible option compared to spirits or wine. Additionally, the social aspect of drinking beer, such as sharing a pint with friends at a local pub or during social gatherings, has also contributed to its popularity.

Trends in the market: One of the key trends in the Ukrainian beer market is the increasing demand for craft beer. Craft beer has gained popularity among consumers who are looking for unique and high-quality products. This trend is driven by the growing interest in supporting local businesses and the desire for more diverse flavor profiles. As a result, we have seen a rise in the number of craft breweries in Ukraine, offering a wide range of artisanal beers. Another trend in the market is the shift towards healthier beer options. With the growing health consciousness among consumers, there is a demand for low-calorie and low-alcohol beers. This trend is in line with the global movement towards healthier lifestyles and the increasing preference for lighter and more refreshing beverages.

Local special circumstances: Ukraine has a strong beer culture, with beer being deeply ingrained in the country's social fabric. It is often consumed during celebrations, festivals, and other social gatherings. This cultural aspect has contributed to the steady demand for beer in Ukraine. Furthermore, the affordability of beer in Ukraine has also played a significant role in its popularity. The relatively low price of beer compared to other alcoholic beverages makes it a more accessible choice for many consumers, especially in a country where disposable income levels may be lower compared to other European countries.

Underlying macroeconomic factors: The growth in the Ukrainian beer market can also be attributed to favorable macroeconomic factors. The country has experienced a period of economic stability and growth, which has led to an increase in disposable income levels. This has allowed consumers to have more purchasing power and spend on discretionary items such as beer. Additionally, the opening up of the Ukrainian market to international beer brands has also contributed to the growth of the industry. Foreign beer companies have recognized the potential of the Ukrainian market and have invested in expanding their presence in the country. This has led to increased competition and a wider variety of beer options for consumers. In conclusion, the Beer market in Ukraine is experiencing growth due to customer preferences for affordable and accessible alcoholic beverages, such as beer. The market is also witnessing trends towards craft beer and healthier options. The strong beer culture and affordability of beer in Ukraine, along with favorable macroeconomic factors, have contributed to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.