Market Insights Consumer Alcoholic Drinks

Spirits - Ukraine

Ukraine

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$3,560.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$287.9m in 2024.
Revenue, combined amounts to US$3,848.0m in 2024.
The revenue, at home is expected to grow annually by 6.61% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$93.84 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 251.8m L by 2024.
Volume, out-of-home is expected to amount to 14,530.0k L in 2024.
Volume, combined is expected to amount to 266.3m L in 2024.
The Spirits market is expected to show a volume growth, at home of -3.8% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 6.64L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Ukraine has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Ukrainian consumers have shown a growing interest in premium and craft spirits, as they seek unique and high-quality products. This shift in preferences can be attributed to a desire for more sophisticated and diverse options, as well as a willingness to spend more on premium spirits. Additionally, there is an increasing demand for flavored spirits, such as fruit-infused vodkas, which offer a refreshing twist to traditional spirits.

Trends in the market: One of the key trends in the Ukrainian Spirits market is the rise of local craft distilleries. These small-scale producers are gaining popularity among consumers who value authenticity and support local businesses. Craft spirits often offer unique flavors and production methods, appealing to those seeking a more personalized drinking experience. Furthermore, there is a growing trend towards organic and natural spirits, as consumers become more health-conscious and environmentally aware.

Local special circumstances: Ukraine has a long-standing tradition of producing and consuming spirits, particularly vodka. This cultural affinity for spirits has created a strong domestic market that continues to thrive. Additionally, the country's abundant agricultural resources, such as grains and fruits, provide a solid foundation for the production of spirits. The local climate and fertile soil contribute to the cultivation of high-quality ingredients, ensuring the production of premium spirits.

Underlying macroeconomic factors: The Spirits market in Ukraine is also influenced by macroeconomic factors. The country's improving economic conditions, including rising disposable incomes and a growing middle class, have contributed to increased consumer spending on spirits. As Ukrainians have more purchasing power, they are able to afford higher-priced spirits and indulge in premium offerings. Furthermore, the government's efforts to promote the local spirits industry through favorable regulations and incentives have also played a role in the market's growth. In conclusion, the Spirits market in Ukraine is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. The demand for premium and craft spirits, flavored spirits, and organic/natural options reflects consumers' desire for unique and high-quality products. The rise of local craft distilleries and the country's cultural affinity for spirits further contribute to the market's development. Additionally, favorable macroeconomic conditions, including rising disposable incomes and government support, have fueled the market's growth. Overall, the Spirits market in Ukraine presents opportunities for both domestic and international players to tap into a growing consumer base and meet evolving preferences.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.