Cider, Perry & Rice Wine - Africa

The Cider, Perry & Rice Wine market in Africa is experiencing significant growth and development.

Customer preferences: In recent years, there has been a growing interest and demand for Cider, Perry & Rice Wine among consumers in Africa. This can be attributed to several factors, including changing consumer tastes and preferences, increasing disposable income, and a desire for new and unique alcoholic beverages. Additionally, the rising popularity of craft beverages and the influence of Western cultures have also contributed to the growing demand for these products.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Africa is the emergence of local and artisanal brands. African consumers are increasingly seeking out locally-produced and authentic products, and this trend is reflected in the Cider, Perry & Rice Wine market as well. Local producers are capitalizing on this demand by creating unique and flavorful beverages that cater to the tastes and preferences of African consumers. This trend is also driven by the desire to support local businesses and promote economic growth within the region. Another trend in the market is the increasing availability and variety of flavored Cider, Perry & Rice Wine options. African consumers are showing a preference for innovative and exciting flavors, and manufacturers are responding by introducing new and exotic flavors to the market. This trend is particularly evident in countries with a strong fruit-growing industry, where producers are leveraging local fruits to create unique flavor profiles.

Local special circumstances: The Cider, Perry & Rice Wine market in Africa is influenced by several local special circumstances. One of these is the prevalence of traditional brewing methods and cultural practices. In many African countries, there is a long history of brewing traditional alcoholic beverages using locally available ingredients. This cultural heritage has influenced the development of the Cider, Perry & Rice Wine market, with some producers incorporating traditional brewing techniques and ingredients into their products. Additionally, the agricultural landscape in Africa plays a significant role in the development of the Cider, Perry & Rice Wine market. Many African countries have favorable climates for fruit cultivation, which provides a steady supply of raw materials for the production of Cider, Perry & Rice Wine. This abundance of local fruits not only contributes to the availability of ingredients but also allows for the creation of unique and regionally-specific flavors.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Africa can be attributed to several underlying macroeconomic factors. Firstly, the overall economic growth and increasing disposable income in many African countries have resulted in a larger consumer base with the ability to afford premium and specialty alcoholic beverages. This has created a favorable market environment for the Cider, Perry & Rice Wine industry to thrive. Furthermore, the globalization of trade and the increasing presence of multinational companies in Africa have also contributed to the development of the market. These companies bring with them technological advancements, marketing expertise, and access to international distribution networks, which help to expand the reach of Cider, Perry & Rice Wine products in the region. In conclusion, the Cider, Perry & Rice Wine market in Africa is experiencing growth and development due to changing consumer preferences, the emergence of local and artisanal brands, the availability of flavored options, cultural practices, the agricultural landscape, economic growth, and the presence of multinational companies. These factors have created a favorable market environment for the industry to flourish and are driving the continued expansion of the Cider, Perry & Rice Wine market in Africa.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.