Cider, Perry & Rice Wine - Central Asia

The Cider, Perry & Rice Wine market in Central Asia has been experiencing significant growth in recent years. Customer preferences in the region have played a key role in driving this growth. Consumers in Central Asia have shown a growing interest in alternative alcoholic beverages, seeking out unique and diverse flavors. Cider, Perry, and Rice Wine offer a refreshing and different taste experience compared to traditional alcoholic beverages such as beer and spirits. Additionally, these beverages are often perceived as healthier options due to their natural ingredients and lower alcohol content. As a result, consumers in Central Asia have been increasingly drawn to Cider, Perry, and Rice Wine as a choice for socializing and enjoying leisure time. Trends in the market reflect this growing consumer interest. In countries such as Kazakhstan and Uzbekistan, the demand for Cider, Perry, and Rice Wine has been steadily increasing. Local and international producers have responded to this demand by introducing a wider range of flavors and styles to cater to different tastes. This has led to a more diverse and competitive market, offering consumers a greater variety of options to choose from. Local special circumstances in Central Asia have also contributed to the development of the Cider, Perry & Rice Wine market. For example, the region's climate and agricultural resources make it well-suited for the production of apples, pears, and rice. This has allowed local producers to source high-quality ingredients locally, resulting in a more authentic and flavorful product. Additionally, the region's rich cultural heritage and traditions have created a favorable environment for the promotion and consumption of these beverages. Underlying macroeconomic factors have further supported the growth of the Cider, Perry & Rice Wine market in Central Asia. Economic development and rising disposable incomes have enabled consumers to explore new and premium products. This has created a demand for higher-quality and more expensive Cider, Perry, and Rice Wine options. Furthermore, the increasing urbanization and westernization of Central Asia have exposed consumers to international trends and tastes, leading to a greater acceptance and appreciation for these alternative alcoholic beverages. In conclusion, the Cider, Perry & Rice Wine market in Central Asia is developing due to customer preferences for unique and diverse flavors, the introduction of a wider range of options by producers, local special circumstances such as climate and agricultural resources, and underlying macroeconomic factors such as economic development and urbanization. This market is expected to continue growing as consumers in the region seek out new and exciting alcoholic beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.