Cider, Perry & Rice Wine - Jordan

The Cider, Perry & Rice Wine market in Jordan has been experiencing steady growth in recent years.

Customer preferences: Jordanian consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors. Firstly, there is a rising trend towards healthier lifestyles and a preference for beverages with lower alcohol content. Cider, perry, and rice wine are often perceived as lighter and more refreshing options compared to traditional spirits and wines. Additionally, these beverages offer a unique and diverse flavor profile, appealing to consumers who are looking for new taste experiences.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Jordan is the increasing availability and variety of products. Local and international producers have recognized the growing demand for these beverages and have introduced a wider range of options to cater to different consumer preferences. This includes flavored ciders and perry, as well as premium rice wines. Furthermore, there has been a shift towards craft and artisanal products, with smaller producers entering the market and offering unique and high-quality offerings.

Local special circumstances: The cultural and religious context in Jordan has influenced the development of the Cider, Perry & Rice Wine market. The majority of the population in Jordan adheres to Islam, which prohibits the consumption of alcohol. However, there is a significant expatriate community and a growing number of tourists in the country who do consume alcohol. This has created a niche market for alternative alcoholic beverages, such as cider, perry, and rice wine, catering to non-Muslim consumers. Additionally, the government has implemented regulations and restrictions on the sale and consumption of alcoholic beverages, which has shaped the market landscape.

Underlying macroeconomic factors: The growing tourism industry in Jordan has played a significant role in the development of the Cider, Perry & Rice Wine market. As the country attracts more international visitors, there is an increased demand for a variety of alcoholic beverages. This has created opportunities for both local and international producers to expand their presence in the market. Furthermore, the improving economic conditions in Jordan have led to an increase in disposable income, allowing consumers to explore and experiment with different alcoholic beverages. In conclusion, the Cider, Perry & Rice Wine market in Jordan is experiencing growth due to changing consumer preferences, increasing availability of products, and the influence of the tourism industry. Despite the cultural and religious context, there is a niche market for these alternative alcoholic beverages, catering to non-Muslim consumers. With the ongoing development of the tourism industry and improving economic conditions, the market is expected to continue to grow in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.