Market Insights Consumer Alcoholic Drinks

Spirits - Tunisia

Tunisia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$59.6m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$7,897.0k in 2024.
Revenue, combined amounts to US$67.5m in 2024.
The revenue, at home is expected to grow annually by 10.32% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$4.74 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 4,084.0k L by 2024.
Volume, out-of-home is expected to amount to 292.2k L in 2024.
Volume, combined is expected to amount to 4,377.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of 2.1% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 0.33L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Tunisia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences have shifted towards premium and craft spirits, as consumers seek higher-quality and more unique products. Additionally, there are certain local special circumstances that have contributed to the development of the Spirits market in Tunisia.

Customer preferences: In Tunisia, there has been a noticeable shift in customer preferences towards premium and craft spirits. Consumers are becoming more discerning and are willing to pay a premium for high-quality and unique products. This trend is driven by a desire for more sophisticated and personalized drinking experiences. As a result, there has been an increase in the demand for premium spirits such as single malt whiskies, small batch bourbons, and artisanal gins. Craft distilleries have also gained popularity, as consumers appreciate the craftsmanship and attention to detail that goes into producing these spirits.

Trends in the market: One of the key trends in the Spirits market in Tunisia is the growing popularity of cocktails. As consumers become more adventurous in their drinking habits, they are increasingly interested in experimenting with different flavors and ingredients. This has led to a rise in the demand for spirits that are versatile and can be used in a variety of cocktails. As a result, spirits such as vodka, rum, and tequila have seen increased sales. Additionally, there has been a rise in the popularity of local spirits, as consumers seek to support local producers and explore their own cultural heritage.

Local special circumstances: Tunisia has a rich cultural heritage and a long history of winemaking and distilling. This has influenced the development of the Spirits market in the country, as consumers have a strong appreciation for traditional and artisanal products. Local distilleries have capitalized on this trend by producing spirits that are made using traditional methods and local ingredients. This has not only created a sense of pride and identity among Tunisian consumers, but it has also attracted the attention of international tourists who are interested in experiencing the local culture.

Underlying macroeconomic factors: The development of the Spirits market in Tunisia can also be attributed to underlying macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to indulge in premium and high-quality spirits, driving the demand for these products. Additionally, the tourism industry has played a significant role in the growth of the Spirits market. Tunisia is a popular tourist destination, attracting visitors from around the world. These tourists often seek out local products and experiences, including traditional spirits, which has further boosted the market. Overall, the Spirits market in Tunisia is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly interested in premium and craft spirits, as well as local products that reflect their cultural heritage. This trend is supported by stable economic growth and a thriving tourism industry. As a result, the Spirits market in Tunisia is expected to continue growing in the coming years.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.