Key regions: France, Brazil, Canada, Worldwide, United Kingdom
The Home Décor market in Jordan is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
Customer preferences: in the Home Décor market in Jordan have shifted towards more modern and contemporary designs. Consumers are increasingly looking for unique and stylish home furnishings that reflect their personal taste and lifestyle. This trend is driven by the growing influence of social media and the desire to create aesthetically pleasing and instagram-worthy living spaces. Additionally, there is a rising demand for eco-friendly and sustainable home décor products, as consumers become more conscious of their environmental impact. Trends in the market include the increasing popularity of online shopping for home décor products. e-commerce platforms provide consumers with a wide range of options and the convenience of shopping from the comfort of their own homes. This trend has been accelerated by the covid-19 pandemic, as more people turned to online shopping during lockdowns and social distancing measures. Furthermore, there is a growing interest in diy home décor projects, as consumers seek to personalize their living spaces and unleash their creativity.
Local special circumstances: in Jordan also contribute to the development of the Home Décor market. The country has a rich cultural heritage and a long history of craftsmanship, which is reflected in its home décor offerings. Traditional Jordanian handicrafts, such as hand-woven rugs, pottery, and mosaic tiles, are highly sought after by both locals and tourists. These unique and authentic products add a touch of local charm and authenticity to homes, making them a popular choice among consumers.
Underlying macroeconomic factors: such as population growth, urbanization, and increasing disposable incomes, also play a role in the growth of the Home Décor market in Jordan. The country's population is expanding, leading to a higher demand for housing and home furnishings. Urbanization is driving the development of residential and commercial properties, creating opportunities for the home décor industry. Additionally, rising incomes enable consumers to spend more on home décor products, fueling market growth. In conclusion, the Home Décor market in Jordan is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers increasingly seek modern and stylish home furnishings, online shopping and diy projects are becoming more popular. The country's rich cultural heritage and craftsmanship also contribute to the market's growth, along with population growth, urbanization, and increasing disposable incomes.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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