Key regions: France, Brazil, Canada, Worldwide, United Kingdom
The Home Décor market in South America has been experiencing steady growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.
Customer preferences: in the Home Décor market in South America have been shifting towards more modern and contemporary styles. Consumers are increasingly looking for sleek and minimalist designs that reflect their personal taste and lifestyle. This trend is driven by a desire for simplicity and functionality, as well as a growing interest in sustainable and eco-friendly products. As a result, there has been an increase in demand for furniture and home accessories made from natural materials such as wood and bamboo, as well as products that are ethically sourced and produced. Another important trend in the Home Décor market in South America is the growing popularity of online shopping. With the increasing availability of internet access and the rise of e-commerce platforms, consumers are now able to easily browse and purchase a wide range of home décor products from the comfort of their own homes. This has led to a shift in the way consumers shop for home décor, with more people opting to buy online rather than visiting physical stores. This trend is expected to continue as online shopping becomes even more convenient and accessible. In addition to changing customer preferences, there are also local special circumstances that are influencing the development of the Home Décor market in South America. One such circumstance is the rich cultural heritage of the region. South America is known for its vibrant and diverse culture, and consumers are increasingly looking to incorporate elements of this culture into their home décor. This has led to a growing demand for products that feature traditional South American designs and motifs, such as colorful textiles and handcrafted ceramics. Furthermore, the economic growth and rising disposable incomes in South America are also driving the development of the Home Décor market. As more people in the region become wealthier, they are able to spend more on home décor products and invest in creating a comfortable and stylish living space. This has created a favorable market environment for both local and international home décor brands, who are able to tap into the growing demand for high-quality and aesthetically pleasing products. In conclusion, the Home Décor market in South America is experiencing growth due to changing customer preferences, the rise of online shopping,
Local special circumstances: and
Underlying macroeconomic factors:. As consumers in the region increasingly seek modern and sustainable designs, online platforms and local artisans are providing a wide array of options to cater to these preferences. With the continued economic growth in South America, the Home Décor market is expected to continue its upward trajectory in the coming years.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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