Bottled Water - Ireland

The Bottled Water market in Ireland has experienced significant growth in recent years, with a growing number of consumers opting for bottled water over other beverages.

Customer preferences: One of the main reasons for the increasing popularity of bottled water in Ireland is the growing health consciousness among consumers. With rising concerns about the quality of tap water and the desire for a healthier lifestyle, many individuals are choosing to consume bottled water as a safer and more convenient alternative. Furthermore, the convenience factor of bottled water has also contributed to its growing popularity, as it can be easily carried and consumed on the go.

Trends in the market: One notable trend in the bottled water market in Ireland is the increasing demand for flavored and functional waters. Consumers are now looking for more than just plain water, and are seeking options that offer additional health benefits or unique flavors. This has led to the introduction of a wide range of flavored waters, such as infused waters with fruits and herbs, as well as functional waters that claim to provide various health benefits. Another trend in the market is the growing popularity of premium bottled water brands. Consumers are willing to pay a higher price for bottled water that is perceived to be of higher quality, sourced from natural springs, or has a unique filtration process. This trend can be attributed to the increasing disposable income and changing consumer preferences for premium products.

Local special circumstances: Ireland's climate and geography also play a role in the development of the bottled water market. The country experiences a high level of rainfall, resulting in an abundance of natural water sources. However, the perception of tap water quality and taste, as well as concerns about contamination from aging infrastructure, have led consumers to choose bottled water as a safer and more reliable option.

Underlying macroeconomic factors: The growing economy in Ireland has contributed to the increasing demand for bottled water. With higher disposable incomes, consumers have more purchasing power and are more willing to spend on bottled water as a healthier alternative to sugary beverages. Additionally, the tourism industry in Ireland has also played a role in the growth of the bottled water market, as visitors to the country often prefer to drink bottled water for safety and convenience reasons. In conclusion, the Bottled Water market in Ireland has experienced significant growth due to increasing health consciousness, convenience, and changing consumer preferences. The demand for flavored and functional waters, as well as premium brands, has also contributed to the market's development. Ireland's climate, tap water quality concerns, and growing economy have all played a role in shaping the market trends and driving consumer demand for bottled water.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.