Bottled Water - United States

  • United States
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$53.5bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$45.0bn in 2024.
  • Revenue, combined amounts to US$98.5bn in 2024.
  • The revenue, at home is expected to grow annually by 5.00% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in China (US$64bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$156.50 are generated in 2024.
  • In the Bottled Water market, volume, at home is expected to amount to 59.9bn L by 2024.
  • Volume, out-of-home is expected to amount to 8.3bn L in 2024.
  • Volume, combined is expected to amount to 68.2bn L in 2024.
  • The Bottled Water market is expected to show a volume growth, at home of 2.9% in 2025.
  • The average volume per person, at home in the Bottled Water market is expected to amount to 175.30L in 2024.

Key regions: Europe, Worldwide, United States, Australia, Philippines

Region comparison

Analyst Opinion

The Bottled Water market in United States has experienced significant growth in recent years, driven by changing consumer preferences and increasing concerns about the quality and safety of tap water.

Customer preferences:
Consumers in the United States are increasingly choosing bottled water over other beverages due to its perceived health benefits and convenience. Bottled water is often seen as a healthier alternative to sugary drinks like soda, and many consumers are actively trying to reduce their sugar intake. Additionally, the portability and ease of consumption of bottled water make it a popular choice for on-the-go consumers.

Trends in the market:
One major trend in the Bottled Water market in United States is the increasing demand for premium and flavored bottled water. Consumers are willing to pay a premium for bottled water that is enhanced with vitamins, minerals, or natural flavors. This trend is driven by the desire for healthier and more flavorful options, as well as the influence of social media and celebrity endorsements. Another trend in the market is the growing popularity of sustainable and eco-friendly packaging. Consumers are becoming more conscious of the environmental impact of single-use plastic bottles, and are seeking out alternatives such as bottles made from recycled materials or biodegradable packaging. This trend is also driven by government regulations and initiatives aimed at reducing plastic waste.

Local special circumstances:
One unique aspect of the Bottled Water market in United States is the presence of strong regional brands. While there are national and international bottled water brands that are popular across the country, there are also many local and regional brands that have a loyal customer base. These regional brands often emphasize their local sourcing and production methods, appealing to consumers who prioritize supporting local businesses.

Underlying macroeconomic factors:
The growth of the Bottled Water market in United States is also influenced by macroeconomic factors such as population growth, urbanization, and disposable income levels. As the population continues to grow and more people move to urban areas, the demand for bottled water is expected to increase. Additionally, as disposable income levels rise, consumers are more likely to spend money on premium and flavored bottled water. In conclusion, the Bottled Water market in United States is driven by changing consumer preferences for healthier and more convenient beverages. The demand for premium and flavored bottled water is increasing, as is the demand for sustainable packaging. The presence of strong regional brands and underlying macroeconomic factors such as population growth and disposable income levels also contribute to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Key Players
  • Demographics
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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