Non-Alcoholic Drinks - Bulgaria

The Non-Alcoholic Drinks market in Bulgaria has been experiencing steady growth in recent years.

Customer preferences: Bulgarian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a rising awareness of the importance of a healthy lifestyle and the desire to reduce sugar intake. As a result, there has been a surge in the consumption of beverages such as bottled water, fruit juices, and functional drinks that offer nutritional benefits.

Trends in the market: One of the prominent trends in the Non-Alcoholic Drinks market in Bulgaria is the rising popularity of functional beverages. Consumers are increasingly seeking beverages that provide specific health benefits, such as energy boosters, immune system support, and improved digestion. This trend is driven by the growing interest in health and wellness, as well as the availability of a wide range of functional drinks in the market. Another trend in the market is the growing demand for premium and natural ingredients. Bulgarian consumers are willing to pay a premium for beverages that are made from high-quality, natural ingredients. This trend is driven by the desire for healthier and more authentic products, as well as the perception that premium ingredients offer superior taste and quality.

Local special circumstances: Bulgaria is known for its rich agricultural resources, including a variety of fruits, vegetables, and herbs. This abundance of natural ingredients has created opportunities for local producers to develop innovative and unique non-alcoholic beverages. The use of local ingredients not only appeals to consumers who prefer locally sourced products but also adds to the authenticity and uniqueness of the beverages.

Underlying macroeconomic factors: The improving economic conditions in Bulgaria have also played a role in the growth of the Non-Alcoholic Drinks market. As disposable incomes rise, consumers have more purchasing power to spend on premium and healthier beverage options. Additionally, the increasing number of tourists visiting Bulgaria has contributed to the growth of the market, as tourists often seek out local and unique non-alcoholic drinks as part of their cultural experience. In conclusion, the Non-Alcoholic Drinks market in Bulgaria is experiencing growth due to shifting consumer preferences towards healthier options, the rising popularity of functional beverages, the demand for premium and natural ingredients, the availability of local resources, and the improving macroeconomic conditions.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.