Ready-to-Drink (RTD) Coffee - Bulgaria

The Ready-to-Drink (RTD) Coffee market in Bulgaria has been experiencing significant growth in recent years.

Customer preferences: Bulgarian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing demand for RTD coffee. The busy lifestyles of modern Bulgarians have led to a shift towards products that can be consumed quickly and easily, without the need for preparation or brewing. RTD coffee provides a convenient solution for those who want to enjoy a cup of coffee on the move or during their commute.

Trends in the market: One of the key trends in the RTD coffee market in Bulgaria is the rising popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This trend reflects the growing interest in specialty and artisanal coffee products among Bulgarian consumers. Cold brew coffee is often perceived as a premium and high-quality beverage, which appeals to those who are willing to pay a higher price for a unique and indulgent coffee experience. Another trend in the RTD coffee market in Bulgaria is the increasing availability of plant-based and dairy-free options. As the demand for plant-based products continues to rise globally, Bulgarian consumers are also seeking alternatives to traditional dairy-based RTD coffee. This trend is driven by health and environmental concerns, as well as the growing number of people following vegan or lactose-free diets. Manufacturers have responded to this trend by introducing a variety of plant-based milk alternatives, such as almond, soy, and oat milk, in their RTD coffee products.

Local special circumstances: Bulgaria has a strong coffee culture, with coffee consumption deeply ingrained in the daily routines of Bulgarians. The popularity of coffee as a beverage has created a favorable environment for the growth of the RTD coffee market. Bulgarians have a long-standing tradition of enjoying coffee breaks throughout the day, and RTD coffee allows them to continue this habit even when they are on the move or away from home.

Underlying macroeconomic factors: The growing RTD coffee market in Bulgaria can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. As Bulgarians have more disposable income, they are able to afford premium and convenience products, such as RTD coffee. Furthermore, the expanding middle class in Bulgaria has led to a rise in the number of consumers who are willing to spend on indulgent and high-quality food and beverages. In conclusion, the Ready-to-Drink (RTD) Coffee market in Bulgaria is developing due to the preferences of Bulgarian consumers for convenience and on-the-go products, the rising popularity of cold brew coffee, the increasing availability of plant-based and dairy-free options, the strong coffee culture in the country, and favorable macroeconomic factors such as economic growth and increased disposable income.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.