Non-Alcoholic Drinks - Guatemala

The Non-Alcoholic Drinks market in Guatemala has been experiencing significant growth in recent years. Customer preferences in the Non-Alcoholic Drinks market in Guatemala have been shifting towards healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and artificial ingredients. This trend is in line with the global movement towards healthier lifestyles and the increasing awareness of the negative health effects of sugary drinks. As a result, there has been a growing demand for natural and organic beverages, as well as products that are fortified with vitamins and minerals. One of the key trends in the Non-Alcoholic Drinks market in Guatemala is the rise of functional beverages. Functional beverages are drinks that provide additional health benefits beyond basic hydration. These can include beverages that are enriched with probiotics, antioxidants, or other specific nutrients. The demand for functional beverages is driven by consumers who are looking for products that can help them meet their specific health goals, such as boosting immunity or improving digestion. Another trend in the Non-Alcoholic Drinks market in Guatemala is the growing popularity of ready-to-drink (RTD) beverages. RTD beverages are pre-packaged drinks that are ready for immediate consumption. These products offer convenience to consumers who are looking for on-the-go options. The demand for RTD beverages is also driven by the increasing number of busy lifestyles, as well as the growing popularity of e-commerce platforms that offer delivery services. Local special circumstances in Guatemala have also contributed to the development of the Non-Alcoholic Drinks market. Guatemala has a rich agricultural sector, which allows for the production of a wide variety of fruits and vegetables. This has led to the availability of a diverse range of ingredients for the production of non-alcoholic beverages. Additionally, the country has a strong coffee culture, which has influenced the development of coffee-based beverages in the market. Underlying macroeconomic factors have also played a role in the growth of the Non-Alcoholic Drinks market in Guatemala. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending power. This has allowed consumers to have more purchasing power and to afford higher-priced non-alcoholic beverages. Additionally, the growing tourism industry in Guatemala has also contributed to the demand for non-alcoholic beverages, as tourists seek to experience the local flavors and beverages of the country. In conclusion, the Non-Alcoholic Drinks market in Guatemala is developing in response to changing customer preferences for healthier options, the rise of functional beverages, and the demand for convenience. Local special circumstances, such as the availability of diverse ingredients and the coffee culture, have also influenced the market. Underlying macroeconomic factors, including economic growth and the growing tourism industry, have contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.