Juices - Norway

The Juices market in Norway has experienced significant growth in recent years, driven by changing consumer preferences and a growing focus on health and wellness.

Customer preferences: Norwegian consumers are increasingly seeking healthier beverage options, leading to a shift towards natural and organic juices. This trend is driven by a growing awareness of the health benefits of consuming fruits and vegetables, as well as a desire to reduce sugar and artificial additives in their diets. As a result, there is a growing demand for cold-pressed juices and juices made from locally sourced ingredients.

Trends in the market: One of the key trends in the Norwegian Juices market is the rise of functional juices. Functional juices are beverages that offer additional health benefits beyond basic nutrition. These include juices fortified with vitamins, minerals, antioxidants, and probiotics. Functional juices are gaining popularity among health-conscious consumers who are looking for products that can support their overall well-being. Another trend in the market is the growing popularity of plant-based juices. Plant-based diets are becoming increasingly popular in Norway, driven by concerns over animal welfare and the environmental impact of meat consumption. As a result, there is a growing demand for juices made from fruits and vegetables, as well as alternative plant-based ingredients such as almond milk and coconut water.

Local special circumstances: Norway's unique geography and climate present both challenges and opportunities for the Juices market. The country's long, cold winters and short growing season make it difficult to produce a wide variety of fruits and vegetables locally. However, this has also created a demand for imported juices and exotic flavors that are not commonly found in Norway. As a result, there is a growing market for imported juices from countries such as Spain, Italy, and Brazil.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Norway have also contributed to the growth of the Juices market. Norwegian consumers are willing to spend more on premium and high-quality products, including juices. Additionally, the government's focus on promoting a healthy lifestyle and sustainable consumption has also played a role in driving the growth of the Juices market. In conclusion, the Juices market in Norway is experiencing growth due to changing consumer preferences towards healthier and natural beverages. The rise of functional and plant-based juices, as well as the demand for imported and exotic flavors, are key trends in the market. The unique geography and climate of Norway, along with the country's strong economy and government initiatives, are also contributing factors to the growth of the Juices market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.