Juices - United States

  • United States
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Juices market amounts to US$13.3bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$13.1bn in 2024.
  • Revenue, combined amounts to US$26.4bn in 2024.
  • The revenue, at home is expected to grow annually by 1.03% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (US$13,350m in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$39.04 are generated in 2024.
  • In the Juices market, volume, at home is expected to amount to 5.2bn L by 2024.
  • Volume, out-of-home is expected to amount to 928.5m L in 2024.
  • Volume, combined is expected to amount to 6.1bn L in 2024.
  • The Juices market is expected to show a volume growth, at home of -1.0% in 2025.
  • The average volume per person, at home in the Juices market is expected to amount to 15.05L in 2024.

Key regions: Philippines, Europe, United States, Vietnam, Nigeria

Region comparison

Analyst Opinion

The Juices market in United States has been experiencing significant growth in recent years. This can be attributed to a variety of factors including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the United States have shifted towards healthier beverage options, leading to an increased demand for juices. Consumers are becoming more health-conscious and are actively seeking out products that are natural, organic, and free from artificial additives. This has created a strong demand for juices that are made from fresh fruits and vegetables, with no added sugars or preservatives. Additionally, there is a growing interest in functional juices that offer specific health benefits, such as immune-boosting or detoxifying properties. Trends in the market have also played a significant role in the growth of the Juices market in United States. One of the key trends is the rise of cold-pressed juices. Cold-pressed juices are made by extracting the liquid from fruits and vegetables using hydraulic pressure, which helps to retain more nutrients and enzymes compared to traditional juicing methods. This trend has gained popularity among health-conscious consumers who are willing to pay a premium for high-quality, nutrient-dense juices. Another trend in the market is the increasing availability of juice bars and juice cleanse programs. Juice bars offer a wide variety of freshly made juices, allowing consumers to customize their drinks based on their preferences and dietary needs. Juice cleanse programs, on the other hand, involve consuming only juices for a certain period of time as a way to detoxify the body and promote weight loss. These trends have contributed to the overall growth of the Juices market in United States, as they provide consumers with convenient and accessible options to incorporate juices into their daily lives. Local special circumstances in the United States have also influenced the development of the Juices market. The country has a large agricultural sector, which allows for the production of a wide variety of fruits and vegetables. This abundance of raw materials has made it easier for juice manufacturers to source high-quality ingredients locally, resulting in a diverse range of juice flavors and blends. Additionally, the United States has a well-established distribution network, which ensures that juices are readily available to consumers across the country. Underlying macroeconomic factors have also played a role in the growth of the Juices market in United States. The country has a strong economy and a high disposable income, which has enabled consumers to spend more on premium and healthier beverage options. Furthermore, the increasing focus on health and wellness has led to a shift in consumer spending towards products that are perceived as being beneficial for overall well-being. In conclusion, the Juices market in United States has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and wellness, the demand for juices is expected to remain strong, driving further growth in the market.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


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  • Key Players
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  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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