Ready-to-Drink (RTD) Coffee - Norway

The Ready-to-Drink (RTD) Coffee market in Norway has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages, coupled with the increasing popularity of coffee consumption, have contributed to the development of this market.

Customer preferences: Norwegian consumers have shown a growing preference for convenient and portable beverage options. The busy lifestyles and increasing work hours have led to a greater demand for on-the-go products, including ready-to-drink coffee. This trend is further fueled by the desire for instant gratification and the need for quick and easy refreshments.

Trends in the market: The growing popularity of coffee consumption in Norway has played a crucial role in the development of the RTD coffee market. Norway is known for its high coffee consumption per capita, and this cultural affinity for coffee has translated into a demand for ready-to-drink coffee products. The convenience of pre-packaged coffee beverages allows consumers to enjoy their favorite beverage anytime and anywhere, without the need for brewing or preparation.

Local special circumstances: Norway's climate and geography also contribute to the development of the RTD coffee market. The cold weather and long winters in Norway make hot beverages like coffee a popular choice among consumers. However, the increasing demand for cold coffee options, such as iced coffee and coffee-based beverages, has led to the introduction of innovative RTD coffee products in the market. This shift in consumer preferences has opened up new opportunities for companies to cater to the Norwegian market.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Norway have also played a significant role in the growth of the RTD coffee market. With a high standard of living and a willingness to spend on premium products, Norwegian consumers are more inclined to purchase convenience beverages like ready-to-drink coffee. Additionally, the increasing presence of international coffee chains and the availability of a wide range of coffee options have further fueled the demand for RTD coffee products in the country. In conclusion, the Ready-to-Drink (RTD) Coffee market in Norway has witnessed significant growth due to customer preferences for convenience, the popularity of coffee consumption, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it presents opportunities for both domestic and international players to cater to the growing demand for RTD coffee in Norway.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.