Juices - Tunisia

The Juices market in Tunisia has been experiencing significant growth in recent years.

Customer preferences: Tunisian consumers have shown a growing preference for healthier beverage options, which has contributed to the increased demand for juices. With rising health consciousness, consumers are seeking beverages that are natural, nutritious, and free from artificial additives. As a result, there has been a shift towards juices that are made from fresh fruits and vegetables, as they are perceived to be more wholesome and beneficial for overall well-being.

Trends in the market: One of the key trends in the Tunisian Juices market is the growing popularity of organic and cold-pressed juices. Organic juices are made from fruits and vegetables that are grown without the use of synthetic pesticides or fertilizers. These juices are seen as a healthier alternative to conventional juices, as they are believed to retain more nutrients and have fewer harmful chemicals. Cold-pressed juices, on the other hand, are made by using a hydraulic press to extract the juice from fruits and vegetables, without the use of heat. This method is believed to preserve more nutrients and enzymes, resulting in juices that are fresher and more flavorful. Another trend in the market is the introduction of innovative flavors and combinations. Manufacturers are constantly exploring new and unique flavor profiles to cater to the evolving tastes of consumers. This includes the incorporation of exotic fruits, herbs, and spices to create juices that are not only refreshing but also offer a unique sensory experience. Additionally, there is a growing demand for juices that combine fruits and vegetables, as they are perceived to offer a more balanced and nutritious option.

Local special circumstances: Tunisia has a favorable climate for fruit cultivation, with a wide variety of fruits being grown in the country. This has led to a strong domestic supply of fresh fruits, which serves as a key ingredient for the production of juices. The availability of locally sourced fruits allows manufacturers to offer juices that are made from high-quality ingredients, which resonates well with consumers who prioritize freshness and authenticity.

Underlying macroeconomic factors: The Tunisian economy has been experiencing steady growth, which has positively impacted the purchasing power of consumers. As disposable incomes rise, consumers are willing to spend more on premium and healthier beverage options, such as juices. This has created a favorable market environment for juice manufacturers, who are able to target a wider consumer base and offer a diverse range of products to cater to different preferences and budgets. In conclusion, the Juices market in Tunisia is witnessing growth due to the increasing customer preference for healthier beverage options, such as organic and cold-pressed juices. The market is also characterized by the introduction of innovative flavors and combinations to cater to evolving consumer tastes. The availability of locally sourced fruits and the favorable macroeconomic conditions further contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.