Ready-to-Drink (RTD) Coffee & Tea - Nordics

The Ready-to-Drink (RTD) Coffee & Tea market in Nordics has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee & Tea market in Nordics is the changing preferences of consumers. In today's fast-paced lifestyle, consumers are increasingly looking for convenient and on-the-go options. RTD Coffee & Tea products provide a convenient solution for consumers who want to enjoy their favorite beverages without the hassle of brewing or preparing them at home. Additionally, the increasing health consciousness among consumers has led to a growing demand for healthier beverage options, such as low-sugar or organic RTD Coffee & Tea products.

Trends in the market: The RTD Coffee & Tea market in Nordics is witnessing several key trends. Firstly, there is a growing demand for premium and specialty RTD Coffee & Tea products. Consumers are willing to pay a premium for high-quality and unique flavors, as well as products that are sustainably sourced. This trend is driven by the increasing disposable income and the desire for indulgent experiences among consumers. Another trend in the market is the rise of functional RTD Coffee & Tea products. These products are enhanced with additional ingredients, such as vitamins, minerals, and herbal extracts, that offer specific health benefits. Functional RTD Coffee & Tea products cater to the growing demand for beverages that not only taste good but also provide added value in terms of health and wellness.

Local special circumstances: The Nordic countries have a strong coffee culture, with coffee being an integral part of the daily routine for many consumers. However, the region is also known for its tea consumption, with a growing interest in specialty teas. This unique combination of coffee and tea culture in the Nordics has created a favorable environment for the growth of the RTD Coffee & Tea market.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Nordics can also be attributed to several underlying macroeconomic factors. Firstly, the region has a high level of disposable income, which allows consumers to spend more on premium and specialty beverages. Additionally, the strong presence of multinational companies in the region has led to increased marketing and promotional activities, further driving the growth of the market. Lastly, the region's well-developed retail infrastructure and e-commerce platforms have made it easier for consumers to access and purchase RTD Coffee & Tea products.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.