Non-Alcoholic Drinks - Nordics

The Non-Alcoholic Drinks market in Nordics has been experiencing steady growth in recent years, driven by changing consumer preferences, emerging trends, and local special circumstances. Customer preferences in the Nordics have shifted towards healthier and more natural beverage options. Consumers are increasingly seeking non-alcoholic drinks that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a growing awareness of the health risks associated with excessive sugar consumption and a desire to lead a more balanced and healthy lifestyle. As a result, there has been a significant increase in the demand for non-alcoholic drinks such as flavored water, herbal teas, and functional beverages that offer health benefits. Trends in the Non-Alcoholic Drinks market in the Nordics are also influenced by global and regional market developments. One of the key trends in the market is the rise of plant-based beverages. Nordic consumers are embracing plant-based alternatives to traditional dairy products, such as almond milk, oat milk, and soy milk. This trend is driven by concerns about animal welfare, environmental sustainability, and the health benefits associated with plant-based diets. As a result, there has been a surge in the availability and variety of plant-based beverages in the Nordics. Another trend in the Non-Alcoholic Drinks market in the Nordics is the increasing popularity of functional beverages. Nordic consumers are seeking beverages that offer additional health benefits, such as improved digestion, enhanced energy levels, and immune system support. This trend is driven by a growing interest in preventive healthcare and a desire to optimize overall well-being. As a result, there has been a rise in the demand for functional beverages that contain ingredients such as probiotics, antioxidants, and vitamins. Local special circumstances in the Nordics also play a role in shaping the Non-Alcoholic Drinks market. The region has a strong tradition of clean and pure natural resources, such as pristine water sources and abundant forests. This has led to the development of a thriving market for natural and organic beverages in the Nordics. Consumers in the region value authenticity, sustainability, and transparency in their food and beverage choices, which has created opportunities for local and artisanal brands to thrive. Underlying macroeconomic factors, such as a strong economy, high disposable incomes, and a focus on sustainability, have also contributed to the growth of the Non-Alcoholic Drinks market in the Nordics. The region has a high standard of living and consumers are willing to pay a premium for high-quality and environmentally friendly products. This has encouraged both local and international beverage companies to invest in the development of innovative and sustainable non-alcoholic drink offerings. In conclusion, the Non-Alcoholic Drinks market in the Nordics is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is driven by a demand for healthier and more natural beverage options, as well as a growing interest in plant-based and functional beverages. The region's strong tradition of clean and pure natural resources, along with a focus on sustainability, has also contributed to the growth of the market. Overall, the Non-Alcoholic Drinks market in the Nordics is expected to continue to expand as consumers prioritize their health and well-being.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.