Ready-to-Drink (RTD) Coffee - Nordics

The Ready-to-Drink (RTD) Coffee market in Nordics has been experiencing significant growth in recent years. Customer preferences in the Nordics have shifted towards convenience and healthier beverage options, which has contributed to the rise in popularity of RTD coffee. Consumers in the region are increasingly seeking on-the-go solutions that align with their busy lifestyles. RTD coffee provides a convenient and portable option for coffee lovers who want to enjoy their favorite beverage without the need for brewing or waiting in line at a coffee shop. Trends in the market show that RTD coffee is becoming a popular alternative to traditional hot coffee in the Nordics. The region has a strong coffee culture, and RTD coffee offers a convenient way for consumers to enjoy their daily caffeine fix. In addition, the growing trend of health and wellness in the region has led to an increased demand for healthier beverage options. Many RTD coffee brands in the Nordics have responded to this trend by offering low-sugar and plant-based options, which have resonated well with health-conscious consumers. Local special circumstances in the Nordics have also contributed to the growth of the RTD coffee market. The region experiences long and cold winters, which can make it less appealing for consumers to go out and buy a hot coffee. RTD coffee provides a convenient solution for consumers who want to enjoy a coffee without braving the cold weather. Additionally, the Nordic countries have a high level of disposable income, which allows consumers to indulge in premium and specialty RTD coffee products. Underlying macroeconomic factors, such as the growing urbanization and busy lifestyles in the Nordics, have also played a role in the development of the RTD coffee market. As more people move to cities and lead fast-paced lives, the demand for convenient and on-the-go beverage options increases. RTD coffee caters to this demand by providing a quick and easy solution for coffee lovers. Overall, the Ready-to-Drink (RTD) Coffee market in Nordics is developing rapidly due to customer preferences for convenience and healthier options, as well as local special circumstances and underlying macroeconomic factors. The market is expected to continue growing as more consumers in the region embrace the convenience and benefits of RTD coffee.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.