Ready-to-Drink (RTD) Coffee - India

The Ready-to-Drink (RTD) Coffee market in India has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in India is the changing preferences of consumers. With the increasing urbanization and busy lifestyles, there is a growing demand for convenient and on-the-go beverage options. RTD Coffee provides a quick and convenient solution for consumers who are looking for a caffeine boost without the hassle of brewing their own coffee. Additionally, the younger generation in India is increasingly adopting a Westernized lifestyle, which includes the consumption of coffee as a trendy and fashionable beverage.

Trends in the market: The RTD Coffee market in India is witnessing several trends. Firstly, there is a growing demand for flavored RTD Coffee products. Consumers are looking for unique and innovative flavors that cater to their taste preferences. Manufacturers are responding to this demand by introducing a wide range of flavored RTD Coffee products, including caramel, mocha, and vanilla. Secondly, there is a shift towards healthier and more natural RTD Coffee options. Consumers are becoming more health-conscious and are looking for products that are low in sugar and calories. As a result, manufacturers are launching healthier RTD Coffee options that are made with natural ingredients and have reduced sugar content.

Local special circumstances: India has a strong tea-drinking culture, and coffee has traditionally been less popular. However, with the influence of Western culture and the rise of coffee shop chains, the popularity of coffee, including RTD Coffee, has been increasing in the country. Coffee consumption is particularly popular among the younger generation and urban population who are more exposed to global trends and have a higher disposable income.

Underlying macroeconomic factors: The growing middle class in India is a key driver of the RTD Coffee market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and convenient products like RTD Coffee. Additionally, the increasing penetration of the internet and e-commerce platforms has made it easier for consumers to access and purchase RTD Coffee products. In conclusion, the growth of the RTD Coffee market in India can be attributed to changing customer preferences, including the demand for convenience and unique flavors. The local special circumstances, such as the influence of Western culture and the rise of coffee shop chains, have also contributed to the growth of the market. Furthermore, the underlying macroeconomic factors, such as the growing middle class and increasing internet penetration, have provided a favorable environment for the development of the RTD Coffee market in India.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.