Ready-to-Drink (RTD) Coffee - Estonia

The Ready-to-Drink (RTD) Coffee market in Estonia has experienced significant growth in recent years.

Customer preferences: Estonian consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rising popularity of RTD coffee. The fast-paced lifestyle of modern consumers has led to an increased demand for ready-to-drink beverages that can be easily consumed while commuting or during breaks. RTD coffee offers the convenience and portability that aligns with these preferences, making it a popular choice among Estonian consumers.

Trends in the market: One of the key trends in the RTD coffee market in Estonia is the increasing demand for premium and specialty products. Consumers are becoming more discerning and are willing to pay a premium for high-quality RTD coffee that offers unique flavors and blends. This trend is driven by the growing influence of global coffee culture and the desire for a more elevated coffee experience. Another trend in the market is the rise of functional RTD coffee products. Estonian consumers are increasingly looking for beverages that not only provide a caffeine boost but also offer additional health benefits. This has led to the introduction of RTD coffee products infused with ingredients such as vitamins, antioxidants, and superfoods. These functional beverages cater to the growing health-consciousness among consumers and provide a convenient way to incorporate wellness into their daily routines.

Local special circumstances: Estonia has a strong coffee culture, with a high per capita coffee consumption rate. Coffee is a popular beverage in the country, and this cultural affinity for coffee has translated into a growing demand for RTD coffee. Estonian consumers appreciate the rich and bold flavors of coffee, and this preference is reflected in the local RTD coffee offerings.

Underlying macroeconomic factors: The growing economy of Estonia has played a significant role in the development of the RTD coffee market. As disposable incomes have risen, consumers have become more willing to spend on premium and convenience products, including RTD coffee. The increasing urbanization and modernization of the country have also contributed to the growth of the market, as consumers seek out convenient and portable beverage options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Estonia has experienced growth due to the preferences of convenience and on-the-go consumption among consumers. The market has seen an increasing demand for premium and specialty products, as well as functional beverages. The strong coffee culture in Estonia and the country's growing economy have also played a role in the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.