Non-Alcoholic Drinks - Estonia

The Non-Alcoholic Drinks market in Estonia has been experiencing steady growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. This trend is in line with the global market, where consumers are becoming more health-conscious and seeking alternatives to sugary and alcoholic beverages.

Customer preferences: In Estonia, as in many other countries, there has been a growing preference for non-alcoholic drinks among consumers. Health concerns and a desire for healthier lifestyles have driven this shift in consumer behavior. Non-alcoholic drinks such as flavored water, functional beverages, and natural fruit juices have gained popularity as they offer a refreshing and healthier alternative to traditional sugary drinks. This change in preferences is also influenced by the increasing availability of a wider range of non-alcoholic options in the market.

Trends in the market: One major trend in the Non-Alcoholic Drinks market in Estonia is the rise of functional beverages. These drinks are formulated to provide additional health benefits beyond hydration. Functional beverages often contain added vitamins, minerals, and other ingredients that target specific health concerns such as immunity, digestion, or energy boost. This trend is driven by consumers' desire for beverages that not only quench their thirst but also offer additional health benefits. Another trend in the market is the increasing popularity of natural and organic beverages. Consumers are increasingly concerned about the ingredients and production methods used in their beverages. Natural and organic drinks are perceived as healthier and more environmentally friendly options. This trend is also influenced by the growing demand for sustainable and ethically sourced products.

Local special circumstances: Estonia's relatively small population and strong focus on sustainability and health-consciousness create a unique market environment for non-alcoholic drinks. The country's high standards for food safety and quality control ensure that consumers have access to safe and high-quality products. Additionally, Estonia's proximity to natural resources such as forests and clean water sources allows for the production of natural and organic beverages.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Estonia is also influenced by macroeconomic factors. The country's stable economy and increasing disposable income have contributed to the rise in consumer spending on non-alcoholic beverages. Furthermore, the government's efforts to promote a healthy lifestyle and reduce alcohol consumption have also played a role in driving the demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Estonia is experiencing growth due to changing customer preferences towards healthier options, such as functional and natural beverages. The local market is influenced by global trends, but also has its unique characteristics, such as a focus on sustainability and high-quality standards. The underlying macroeconomic factors, including a stable economy and government initiatives, further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.