Home & Laundry Care - India

  • India
  • In 2024, the revenue in the Home & Laundry Care market in India amounts to INR US$8.31bn.
  • It is projected that the market will experience an annual growth rate of 4.24% (CAGR 2024-2028).
  • The largest segment in this market is the Laundry Care segment, which is estimated to have a market volume of INR US$5.70bn in 2024.
  • When compared globally, in the United States generates the highest revenue in this market, with a total of US$32,280m in 2024.
  • In terms of per person revenues, in India generates INR US$5.76 per individual in 2024.
  • In the Home & Laundry Care market, it is expected that 2.0% of the total revenue will be generated through online sales by 2024.
  • In India, the demand for eco-friendly and organic home and laundry care products is growing rapidly due to increasing awareness about sustainability and health-consciousness among consumers.

Key regions: Worldwide, United States, Philippines, Canada, India

Region comparison

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.


The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.


  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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