Ready-to-Drink (RTD) Coffee - Slovenia

The Ready-to-Drink (RTD) Coffee market in Slovenia has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages, coupled with the increasing popularity of coffee consumption, have contributed to the development of this market.

Customer preferences: In Slovenia, as in many other countries, customer preferences for convenience and portability have driven the growth of the RTD Coffee market. Busy lifestyles and the need for quick and easy refreshments have led consumers to opt for ready-to-drink beverages that can be consumed on the move. RTD coffee provides a convenient solution for coffee lovers who want to enjoy their favorite beverage without the need for brewing or waiting in line at a coffee shop.

Trends in the market: One of the key trends in the RTD Coffee market in Slovenia is the increasing demand for premium and specialty coffee products. Consumers are becoming more discerning about the quality and taste of their coffee, and are willing to pay a premium for products that offer a unique and indulgent experience. This trend has led to the introduction of a wide range of gourmet RTD coffee options in the market, including cold brews, flavored varieties, and organic options. Another trend in the market is the growing popularity of plant-based and healthier RTD coffee alternatives. As consumers become more health-conscious, they are seeking out beverages that are lower in sugar and calories, and that offer natural and organic ingredients. This has led to the introduction of RTD coffee products that are made with plant-based milk alternatives, such as almond milk or oat milk, and that are sweetened with natural sweeteners like stevia or agave.

Local special circumstances: Slovenia has a strong coffee culture, with a high consumption rate per capita. Coffee is a popular beverage in the country, and Slovenians have a preference for high-quality and flavorful coffee. This cultural preference for coffee has created a favorable environment for the growth of the RTD Coffee market, as consumers are already familiar with and appreciate the taste of coffee.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Slovenia is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to indulge in premium and specialty coffee products, including RTD coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Slovenia is developing due to customer preferences for convenience and on-the-go beverages, as well as the growing popularity of coffee consumption. The market is characterized by trends such as the demand for premium and specialty coffee products, as well as the preference for healthier and plant-based alternatives. The strong coffee culture in Slovenia and the country's steady economic growth have also contributed to the growth of this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.