Ready-to-Drink (RTD) Coffee - Uruguay

The Ready-to-Drink (RTD) Coffee market in Uruguay has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Uruguay have shifted towards convenience and on-the-go consumption. As a result, there has been a growing demand for ready-to-drink beverages, including coffee. The busy lifestyles of consumers in Uruguay have led to an increased preference for portable and easily accessible coffee options. This has driven the growth of the RTD coffee market as consumers seek out convenient and quick alternatives to traditional brewed coffee. Trends in the market have also played a role in the development of the RTD coffee market in Uruguay. The global trend of coffee consumption has influenced the local market, with an increasing number of consumers opting for coffee-based beverages. In addition, the rise of coffee culture and the popularity of coffee shops in Uruguay have created a demand for high-quality and innovative coffee products. This has led to the introduction of a wide range of RTD coffee options, including flavored and specialty varieties, to cater to the diverse preferences of consumers. Local special circumstances have further contributed to the growth of the RTD coffee market in Uruguay. The country's favorable climate for coffee cultivation has resulted in a strong coffee culture and a tradition of coffee consumption. This has created a market that is receptive to new coffee products and open to experimentation. Additionally, the increasing urbanization and modernization of Uruguay have led to a shift in consumer behavior, with more individuals opting for on-the-go food and beverage options. This has created a favorable environment for the growth of the RTD coffee market. Underlying macroeconomic factors have also played a role in the development of the RTD coffee market in Uruguay. The country's stable economy and rising disposable incomes have enabled consumers to spend more on convenience products, including RTD coffee. Furthermore, increasing urbanization and a growing young population have contributed to the expansion of the market, as younger consumers are more likely to embrace new trends and adopt convenience-oriented lifestyles. In conclusion, the Ready-to-Drink (RTD) Coffee market in Uruguay has experienced significant growth due to customer preferences for convenience, global trends in coffee consumption, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that the demand for RTD coffee will continue to grow, driven by the changing lifestyles and preferences of consumers in Uruguay.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.