Ready-to-Drink (RTD) Tea - Netherlands

The Ready-to-Drink (RTD) Tea market in Netherlands has been experiencing significant growth in recent years.

Customer preferences: In Netherlands, consumers have shown a growing preference for healthier beverage options, which has contributed to the rise in popularity of RTD tea. With increasing awareness about the health benefits of tea, consumers are seeking convenient and ready-to-drink options that offer the same goodness as traditional brewed tea. Additionally, the trend of on-the-go consumption and the desire for refreshing and low-calorie beverages have also fueled the demand for RTD tea in the country.

Trends in the market: One of the key trends in the RTD tea market in Netherlands is the introduction of innovative flavors and blends. Manufacturers are constantly striving to cater to the diverse taste preferences of consumers by offering a wide range of flavors, including fruit-infused teas, herbal teas, and exotic tea blends. This trend has not only attracted existing tea drinkers but has also helped in expanding the consumer base by appealing to those who are looking for unique and exciting beverage options. Another trend in the market is the growing popularity of organic and natural RTD tea products. Consumers in Netherlands are increasingly concerned about the quality and origin of the products they consume, and this has led to a surge in demand for organic and natural beverages. Manufacturers are responding to this trend by offering RTD tea products that are made from organic tea leaves and do not contain any artificial additives or preservatives.

Local special circumstances: Netherlands has a strong tea culture, with a significant portion of the population being regular tea drinkers. This cultural preference for tea has provided a solid foundation for the growth of the RTD tea market in the country. Moreover, the convenience and portability of RTD tea have made it a popular choice among busy individuals who do not have the time to brew tea or prefer a grab-and-go option.

Underlying macroeconomic factors: The growing health consciousness among consumers, along with the increasing disposable income levels, has played a crucial role in driving the growth of the RTD tea market in Netherlands. As consumers become more aware of the potential health benefits of tea, they are willing to spend more on premium and high-quality RTD tea products. Additionally, the rising trend of urbanization and the busy lifestyles of individuals have further contributed to the demand for convenient and ready-to-drink beverage options like RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Netherlands is experiencing growth due to the increasing preference for healthier beverage options, the introduction of innovative flavors and blends, the popularity of organic and natural products, the strong tea culture in the country, and the underlying macroeconomic factors such as growing health consciousness and disposable income levels.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.