Smart Home - Netherlands

  • Netherlands
  • Revenue in the Smart Home market is projected to reach US$2.1bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.83%, resulting in a projected market volume of US$3.0bn by 2028.
  • Household penetration will be 51.2% in 2024 and is expected to hit 102.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$500.50.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
Region comparison

Analyst Opinion

The Smart Home market in Netherlands is experiencing a surge in growth driven by increasing customer preferences for convenience, energy efficiency, and security in their homes.

Customer preferences:
Customers in Netherlands are increasingly opting for smart home solutions that offer convenience and efficiency. The desire for energy savings and sustainability is also driving the adoption of smart home devices that help reduce energy consumption. Additionally, the focus on security and safety in homes is prompting consumers to invest in smart security systems and surveillance cameras.

Trends in the market:
One of the prominent trends in the Smart Home market in Netherlands is the integration of smart home devices with voice assistants, allowing users to control their devices through voice commands. This trend is making smart home technology more accessible and user-friendly for a wider audience. Another trend is the growth of smart home automation systems that enable seamless control of multiple devices through centralized platforms, enhancing the overall smart home experience for users.

Local special circumstances:
Netherlands has a high level of internet penetration and tech-savvy population, which creates a conducive environment for the adoption of smart home technology. The country also has a strong focus on sustainability and environmental consciousness, driving the demand for energy-efficient smart home solutions. Additionally, the compact living spaces in urban areas of Netherlands make smart home technology particularly appealing as it allows residents to optimize space and enhance comfort in their homes.

Underlying macroeconomic factors:
The growing economy in Netherlands is contributing to the increased disposable income of consumers, allowing them to invest in smart home technology. Furthermore, government initiatives and incentives to promote energy efficiency and sustainable living are encouraging the adoption of smart home devices. The competitive landscape with a presence of both local and international smart home technology providers is also fostering innovation and driving market growth in Netherlands.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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