Home & Laundry Care - Netherlands

  • Netherlands
  • The Netherlands is expected to generate a revenue of US$1.38bn in the Home & Laundry Care market by 2024.
  • This market is projected to grow annually by 2.28% (CAGR 2024-2028).
  • Among the market segments, Laundry Care holds the largest share with a volume of US$0.75bn in 2024.
  • When compared globally, in the United States leads in revenue generation with US$32,280m in 2024.
  • Taking into account the total population figures, the per person revenue in the Netherlands amounts to US$78.33 in 2024.
  • Furthermore, it is estimated that 8.9% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
  • The Netherlands has witnessed a growing trend of eco-friendly home and laundry care products in response to the nation's strong emphasis on sustainability and environmental consciousness.

Key regions: Worldwide, United States, Philippines, Canada, India

Region comparison

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.


The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.


  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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