Soft Drinks - Lithuania

The Soft Drinks market in Lithuania has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Lithuania, consumers have shown a growing preference for healthier beverage options, including low-sugar and natural drinks. This shift in consumer behavior can be attributed to increasing health consciousness and a desire for more natural and sustainable products. As a result, there has been a rise in demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there is a growing interest in functional beverages that offer additional health benefits, such as energy drinks with added vitamins and minerals.

Trends in the market: One of the key trends in the Soft Drinks market in Lithuania is the increasing popularity of local and craft beverages. Consumers are seeking unique and authentic experiences, and are willing to pay a premium for locally produced drinks with high-quality ingredients. This trend can be seen in the growing number of small-scale beverage producers and the expansion of specialty shops that offer a wide range of artisanal soft drinks. Furthermore, there is a rising demand for non-alcoholic alternatives, particularly among younger consumers who are looking for sophisticated and flavorful options.

Local special circumstances: Lithuania's strong agricultural sector and abundance of natural resources have played a significant role in shaping the Soft Drinks market. The country has a rich tradition of fruit cultivation, with apples, berries, and cherries being widely grown. This has allowed for the production of high-quality fruit juices and flavored beverages, which are popular among both locals and tourists. Additionally, Lithuania has a strong tradition of herbal medicine, and this has influenced the popularity of herbal teas and infusions in the market.

Underlying macroeconomic factors: The Soft Drinks market in Lithuania has also been influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased disposable income and higher consumer spending. This has allowed consumers to have more purchasing power and the ability to spend on premium and healthier beverage options. Furthermore, Lithuania's membership in the European Union has facilitated trade and enabled the importation of a wide range of soft drinks from other EU countries, providing consumers with a diverse selection of products. In conclusion, the Soft Drinks market in Lithuania has seen significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier and more natural beverage options, while also showing a preference for local and craft drinks. The country's strong agricultural sector and membership in the EU have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.