Ready-to-Drink (RTD) Coffee - Lithuania

The Ready-to-Drink (RTD) Coffee market in Lithuania has been experiencing significant growth in recent years. Customer preferences have shifted towards convenient and on-the-go beverage options, driving the demand for RTD coffee products. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market.

Customer preferences: In Lithuania, customer preferences have been shifting towards convenient and time-saving options. As the pace of life becomes faster, consumers are increasingly seeking on-the-go beverage solutions. RTD coffee provides a convenient and ready-to-consume option for consumers who are looking for a quick caffeine fix without the hassle of brewing coffee at home or waiting in line at a café. The convenience factor of RTD coffee has made it a popular choice among busy professionals and students.

Trends in the market: One of the key trends in the RTD coffee market in Lithuania is the growing popularity of flavored and specialty RTD coffee products. Consumers are increasingly looking for unique and innovative flavors to enhance their coffee-drinking experience. Market players have responded to this trend by introducing a wide range of flavored RTD coffee products, including caramel, mocha, and vanilla. This variety of flavors has attracted a broader consumer base and contributed to the overall growth of the market. Another trend in the market is the increasing demand for healthier and more natural RTD coffee options. Health-conscious consumers are seeking products that are low in sugar and free from artificial additives. Market players have recognized this trend and have started offering RTD coffee products that are made with natural ingredients and have reduced sugar content. This shift towards healthier options has resonated with consumers and has driven the growth of the market.

Local special circumstances: Lithuania has a strong coffee culture, with coffee consumption being an integral part of daily life. Coffee is not only seen as a beverage but also as a social activity and a way to relax and unwind. This cultural preference for coffee has created a favorable environment for the growth of the RTD coffee market. Consumers are open to trying new coffee products and are willing to incorporate RTD coffee into their daily routines.

Underlying macroeconomic factors: The growing economy and increasing disposable income in Lithuania have also contributed to the development of the RTD coffee market. As consumers have more purchasing power, they are more inclined to spend on convenience and indulgence products like RTD coffee. The rising middle class in Lithuania has become a key target market for RTD coffee brands, driving the demand for these products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Lithuania is experiencing growth due to customer preferences for convenient and on-the-go beverage options. The market is also influenced by the trends of flavored and healthier RTD coffee products. The local coffee culture and the growing economy in Lithuania have further contributed to the development of this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.