Juices - Lithuania

The Juices market in Lithuania has been experiencing steady growth in recent years. Customer preferences for healthier beverage options and the availability of a wide variety of juice flavors have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in shaping the market. Customer preferences in Lithuania have shifted towards healthier beverage options, and juices have become a popular choice among consumers. With increasing awareness about the importance of a balanced diet and the benefits of consuming fruits and vegetables, more people are opting for juices as a way to incorporate these nutrients into their daily routine. Additionally, juices are seen as a convenient and refreshing alternative to carbonated drinks, which are often associated with high sugar content and other unhealthy ingredients. Trends in the Juices market in Lithuania reflect the global demand for a wide variety of flavors. Consumers are increasingly looking for unique and exotic flavors that go beyond the traditional orange and apple juices. This has led to the introduction of a diverse range of juice flavors in the market, including tropical fruits like mango and passionfruit, as well as more unconventional options like beetroot and kale. This trend is driven by the desire for new taste experiences and the growing popularity of international cuisine. Local special circumstances in Lithuania also contribute to the development of the Juices market. The country has a rich agricultural sector, with a variety of fruits and vegetables being grown locally. This allows for the production of high-quality juices using fresh and locally sourced ingredients. Additionally, the presence of a well-established food and beverage industry in Lithuania ensures that juices are produced and distributed efficiently to meet consumer demand. Underlying macroeconomic factors also play a role in the growth of the Juices market in Lithuania. The country has experienced stable economic growth in recent years, leading to increased disposable income among consumers. This has allowed for greater spending on premium and healthy beverage options, including juices. Additionally, the rise of e-commerce and online shopping platforms has made it easier for consumers to access a wide range of juice products, further driving market growth. In conclusion, the Juices market in Lithuania is developing due to customer preferences for healthier beverage options, the availability of a wide variety of flavors, local special circumstances such as a strong agricultural sector, and underlying macroeconomic factors such as stable economic growth. As these trends continue, the market is expected to further expand and diversify in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.