Comfort & Lighting - South Africa

South Africa

Revenue in the Comfort & Lighting market is projected to reach US$46.6m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.51%, resulting in a projected market volume of US$77.4m by 2028.
In the Comfort & Lighting market, the number of active households is expected to amount to 4.9m users by 2028.
Household penetration will be 7.5% in 2024 and is expected to hit 23.1% by 2028.
The average revenue per installed Smart Home currently is expected to amount to US$32.25.

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Analyst Opinion

The Comfort & Lighting market in South Africa is experiencing significant growth and development.

Customer preferences: Customers in South Africa are increasingly demanding comfort and lighting solutions that enhance their living spaces and improve their overall quality of life. They are looking for products that are energy-efficient, environmentally friendly, and easy to use. Additionally, there is a growing preference for smart and connected lighting systems that can be controlled remotely through mobile devices.

Trends in the market: One of the key trends in the Comfort & Lighting market in South Africa is the adoption of LED lighting solutions. LED lights are more energy-efficient and have a longer lifespan compared to traditional incandescent bulbs. As a result, they are becoming increasingly popular among consumers and businesses alike. Another trend is the integration of lighting systems with smart home technology. This allows users to control their lighting remotely and customize it according to their preferences. Additionally, there is a growing demand for lighting solutions that are aesthetically pleasing and can be used to create ambiance in different settings, such as homes, offices, and hospitality establishments.

Local special circumstances: South Africa has a diverse climate, with regions experiencing different levels of sunlight throughout the year. This has led to an increased focus on natural lighting solutions, such as skylights and solar tubes, which can help reduce energy consumption and provide a more sustainable lighting option. Additionally, the country has a large rural population that is often not connected to the main electricity grid. This has created a demand for off-grid lighting solutions, such as solar-powered lights, that can provide reliable and affordable lighting in remote areas.

Underlying macroeconomic factors: The Comfort & Lighting market in South Africa is influenced by several macroeconomic factors. The country has a growing middle class with increasing disposable income, which has led to a higher demand for comfort and lighting products. Additionally, the government has implemented energy efficiency regulations and initiatives to promote the use of energy-efficient lighting solutions. This has created a favorable environment for the growth of the Comfort & Lighting market. Furthermore, South Africa has a strong manufacturing sector, which has contributed to the availability of a wide range of comfort and lighting products in the market. In conclusion, the Comfort & Lighting market in South Africa is experiencing growth and development driven by customer preferences for energy-efficient and smart lighting solutions. The adoption of LED lighting and integration with smart home technology are key trends in the market. Local special circumstances, such as the diverse climate and off-grid lighting needs, also influence the market. The underlying macroeconomic factors, including the growing middle class and government initiatives, further support the growth of the Comfort & Lighting market in South Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.