Smart Home - South Africa

  • South Africa
  • Revenue in the Smart Home market is projected to reach US$782.9m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.04%, resulting in a projected market volume of US$1,190.0m by 2028.
  • Household penetration will be 11.0% in 2024 and is expected to hit 20.6% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$369.90.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
Region comparison

Analyst Opinion

The Smart Home market in South Africa is experiencing a steady growth trajectory driven by increasing customer preferences for convenience, energy efficiency, and security in their homes.

Customer preferences:
Customers in South Africa are increasingly seeking smart home solutions that offer convenience and efficiency in their daily lives. The desire for seamless integration of technology in homes to control lighting, security systems, and appliances remotely is a key driver for the growth of the smart home market in the country.

Trends in the market:
One notable trend in the South African smart home market is the adoption of smart energy management systems. With a growing emphasis on sustainability and cost savings, homeowners are turning to smart solutions to monitor and optimize their energy consumption. This trend is in line with the global movement towards eco-friendly practices and energy-efficient technologies.

Local special circumstances:
South Africa's unique market conditions, such as the increasing urbanization rate and rising disposable incomes in urban areas, are contributing to the growth of the smart home market. Urban dwellers are more likely to invest in smart home technologies to enhance their quality of life and ensure the security of their properties.

Underlying macroeconomic factors:
The overall economic stability and increasing access to high-speed internet connectivity in South Africa are supporting the expansion of the smart home market. As the country continues to develop its digital infrastructure, more households are expected to adopt smart home solutions, driving further growth in the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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