The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.
The market consists of 13 different segments:
The Dairy products & Eggs segment covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This segment is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat segment covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This segment is divided into three subsegments: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood segment covers products made from fish and seafood. This segment is divided into three subsegments: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This segment is divided into three subsegments: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables segment covers edible plants. This segment is divided into two subsegments: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products segment covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This segment also covers products made from cereals that are usually used as part of a main meal. This segment is divided into five subsegments: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats segment covers both edible oils and fats made from animals and plants. This segment is divided into four subsegments: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices segment covers additional ingredients used during the food preparation process and is divided into three subsegments: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food segment covers prepared food and meals that require little effort to prepare. This segment is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners segment covers spreads and ingredients added to food or beverages to give it a sweet flavor. This segment is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks segment covers sweet, savory, and salty food. This segment is divided into two subsegments, confectionery and snacks.
The Baby food segment covers food that is only meant to be consumed by babies and small children.
The Pet food segment covers food that is intended for pet use only.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out of home revenue data is only shown as a separate box at the market level.
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The Consumer Market Outlooks Food category aims to model private household consumption of food at the most granular level possible. All data is modeled based on statistics on industrial production and trade provided by national and international institutions as well as on household budget surveys and agricultural commodity statistics. All revenues and prices refer to retail selling prices inclusive of all applying sales taxes. The market covers unprocessed and processed food.
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.