Home Entertainment - Asia

Asia

Revenue in the Home Entertainment market is projected to reach US$5.4bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.70%, resulting in a projected market volume of US$8.7bn by 2028.
In the Home Entertainment market, the number of active households is expected to amount to 290.4m users by 2028.
Household penetration will be 8.7% in 2024 and is expected to hit 22.2% by 2028.
The average revenue per installed Smart Home currently is expected to amount to US$50.02.

Market

Region

Region comparison

Currency

Analyst Opinion

The Home Entertainment market in Asia is experiencing significant growth and development in recent years.

Customer preferences: Customers in Asia have shown a strong preference for home entertainment products and services. The increasing disposable income and changing lifestyles have contributed to the growing demand for home entertainment products such as televisions, audio systems, and gaming consoles. Additionally, the rising popularity of streaming services and online content platforms has also influenced customer preferences in the region.

Trends in the market: One of the major trends in the Home Entertainment market in Asia is the increasing adoption of smart TVs. Smart TVs offer a wide range of features and capabilities, including internet connectivity, access to streaming services, and interactive applications. This trend is driven by the growing demand for online content and the desire for a more immersive and interactive viewing experience. Another trend in the market is the rising popularity of gaming consoles. Gaming has become a popular form of entertainment in Asia, with a large and growing gaming community. The demand for gaming consoles is driven by the availability of high-quality games and the desire for a more immersive gaming experience. Additionally, the increasing number of esports events and tournaments in the region has further fueled the demand for gaming consoles.

Local special circumstances: Asia is a diverse region with distinct cultural and economic differences between countries. This diversity has led to variations in customer preferences and market trends across different countries in Asia. For example, in countries like Japan and South Korea, there is a strong emphasis on high-quality audio and visual experiences, leading to a higher demand for premium home entertainment products. On the other hand, in countries like India and Indonesia, price sensitivity is a key factor, leading to a higher demand for affordable and value-for-money products.

Underlying macroeconomic factors: The rapid economic growth in Asia has played a significant role in the development of the Home Entertainment market. The increasing disposable income and improving living standards have allowed more people to afford home entertainment products and services. Additionally, the growing middle class in Asia has also contributed to the expansion of the market, as they have more purchasing power and are willing to spend on leisure and entertainment. Furthermore, technological advancements and the increasing penetration of the internet and mobile devices have also driven the growth of the Home Entertainment market in Asia. The availability of high-speed internet connections and the widespread use of smartphones have made it easier for consumers to access and consume digital content. This has led to the rise of streaming services and online content platforms, which have become major players in the home entertainment industry. In conclusion, the Home Entertainment market in Asia is witnessing significant growth and development. Customer preferences, such as the demand for smart TVs and gaming consoles, are driving the market trends. The diverse cultural and economic conditions in the region have also influenced customer preferences and market dynamics. The underlying macroeconomic factors, including rapid economic growth and technological advancements, have further contributed to the expansion of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.