Control & Connectivity - Asia

  • Asia
  • Revenue in the Control & Connectivity market is projected to reach US$9.5bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.39%, resulting in a projected market volume of US$15.1bn by 2028.
  • In the Control & Connectivity market, the number of active households is expected to amount to 305.1m users by 2028.
  • Household penetration will be 8.4% in 2024 and is expected to hit 23.4% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$90.71.
Region comparison

Analyst Opinion

The Control & Connectivity market in Asia is experiencing significant growth and development.

Customer preferences:
Customers in Asia are increasingly demanding advanced control and connectivity solutions to enhance their daily lives and improve efficiency in various sectors such as manufacturing, healthcare, transportation, and smart homes. They are seeking solutions that offer seamless integration, real-time data monitoring, remote access, and enhanced security features. Additionally, customers in Asia are also looking for cost-effective solutions that can be easily implemented and scaled to meet their specific needs.

Trends in the market:
One of the key trends in the Control & Connectivity market in Asia is the adoption of Internet of Things (IoT) technologies. IoT enables the connection and communication between various devices and systems, allowing for efficient data exchange and control. This trend is driven by the increasing number of connected devices and the need for real-time data analysis and decision-making. As a result, there is a growing demand for control and connectivity solutions that can seamlessly integrate with IoT platforms and enable efficient data management and analysis. Another trend in the market is the increasing focus on cybersecurity. With the growing connectivity of devices and systems, the risk of cyber threats and attacks has also increased. Customers in Asia are becoming more aware of the importance of cybersecurity and are seeking control and connectivity solutions that offer robust security features. This includes encryption, authentication, and access control mechanisms to protect sensitive data and prevent unauthorized access.

Local special circumstances:
Asia is a diverse region with different cultural, economic, and regulatory environments. This diversity presents both opportunities and challenges for the Control & Connectivity market. For example, countries like Japan and South Korea have a highly advanced manufacturing sector and are early adopters of automation and control technologies. On the other hand, emerging economies like India and Indonesia are witnessing rapid industrialization and urbanization, driving the demand for control and connectivity solutions in sectors such as infrastructure development and smart cities.

Underlying macroeconomic factors:
The growth of the Control & Connectivity market in Asia is also influenced by underlying macroeconomic factors. For instance, the region's strong economic growth, rising disposable incomes, and increasing urbanization are driving the demand for advanced control and connectivity solutions. Additionally, government initiatives and investments in sectors such as smart cities, healthcare, and manufacturing are also contributing to market growth. Furthermore, the increasing penetration of smartphones and internet connectivity in Asia is creating new opportunities for control and connectivity solutions, as customers are increasingly looking for mobile-based control and monitoring options. In conclusion, the Control & Connectivity market in Asia is witnessing significant growth and development driven by customer preferences for advanced solutions, the adoption of IoT technologies, the focus on cybersecurity, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, companies in the industry need to stay ahead of these trends and tailor their offerings to meet the specific needs of customers in different countries and sectors.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


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