Security - Netherlands

  • Netherlands
  • Revenue in the Security market is projected to reach US$281.2m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.90%, resulting in a projected market volume of US$395.5m by 2028.
  • In the Security market, the number of active households is expected to amount to 7.1m users by 2028.
  • Household penetration will be 26.5% in 2024 and is expected to hit 83.4% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$129.00.
Region comparison

Analyst Opinion

The Security market in Netherlands has been experiencing significant growth in recent years, driven by customer preferences for advanced security solutions and the increasing need for protection against various threats. Customer preferences in the Security market in Netherlands are shifting towards more advanced and integrated security solutions.

Customers are now looking for comprehensive security systems that can provide protection against a wide range of threats, including physical intrusion, cyber attacks, and data breaches. This has led to an increased demand for technologies such as video surveillance, access control systems, and cybersecurity solutions. Additionally, customers are also seeking solutions that can be easily integrated with other systems, such as building management systems or smart home devices.

One of the key trends in the Security market in Netherlands is the adoption of cloud-based security solutions. Cloud-based security systems offer several advantages over traditional on-premise solutions, including scalability, flexibility, and cost-effectiveness. This trend is driven by the increasing availability and reliability of cloud infrastructure, as well as the growing need for remote monitoring and management capabilities.

Cloud-based security solutions also enable seamless integration with other cloud-based services, such as video analytics or artificial intelligence algorithms. Another trend in the Security market in Netherlands is the growing importance of cybersecurity. With the increasing reliance on digital technologies and the rise of cyber threats, organizations are investing in cybersecurity solutions to protect their data and systems.

This trend is driven by the growing number of cyber attacks and data breaches, as well as the increasing awareness of the potential consequences of such incidents. As a result, there is a high demand for cybersecurity solutions that can provide real-time threat detection, advanced analytics, and proactive response capabilities. In addition to customer preferences, there are also some local special circumstances that are shaping the Security market in Netherlands.

The country has a highly developed infrastructure and a strong focus on innovation, which creates a favorable environment for the adoption of advanced security technologies. Furthermore, Netherlands has a high population density and a thriving business sector, which increases the demand for security solutions in various industries, including retail, finance, and healthcare. Underlying macroeconomic factors also play a role in the development of the Security market in Netherlands.

The country has a stable and prosperous economy, which allows organizations and individuals to invest in security solutions. Additionally, the government has implemented various regulations and initiatives to promote cybersecurity and protect critical infrastructure. These factors contribute to the growth of the Security market in Netherlands and create opportunities for both domestic and international security companies.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


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