Tissue & Hygiene Paper - Northern Africa

  • Northern Africa
  • The Tissue & Hygiene Paper market in Northern Africa is projected to generate a revenue of US$5,467.00m in 2024.
  • With an annual growth rate of 5.83% (CAGR 2024-2028), the market is expected to expand steadily.
  • Among the various segments, Toilet Paper holds the largest market volume, reaching US$1,703.00m in 2024.
  • In terms of global comparison, in China leads the market, generating the highest revenue of US$70bn in 2024.
  • When considering the population figures, the per-person revenue in Northern Africa is estimated to be US$20.96 in 2024.
  • The online sales channel is projected to contribute 2.4% of the total revenue in the Tissue & Hygiene Paper market by 2024.
  • Looking ahead, the market volume is expected to reach 2.6bn kg by 2028, indicating a steady growth trend.
  • In 2025, the market is anticipated to experience a volume growth of 1.7%.
  • The average volume per person in the Tissue & Hygiene Paper market is forecasted to be 21.0kg in 2024.
  • The tissue and hygiene paper market in Northern Africa is experiencing a surge in demand due to increased awareness about hygiene and sanitation.

Key regions: Worldwide, United States, Australia, India, Vietnam

Region comparison

Analyst Opinion

Tissue and hygiene paper consumption is highly linked to a country’s human development and health standards. 73% of the world population have access to improved sanitation facilities. The better the access to improved sanitation facilities and the better the drinking water supply, the higher the consumption of tissue and hygiene paper. Accordingly, high-income countries rank at the top of the list and countries with low income and low health standards have the lowest share. The worldwide increase in access to and improvement of sanitation facilities, human development, and healthcare directly affect tissue and hygiene paper sales and corresponding forecasts. Particularly strong growth is expected in middle-income countries as the infrastructure is being further expanded.


Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on tissue and hygiene paper products, which include toilet paper, paper tissues, household paper, feminine hygiene products, baby diapers, face masks, and incontinence products that are produced for private end consumers. Retail sales through both offline and online sales channels are included.

Modeling size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from third-party sources (e.g., independent databases), historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Consumer Insights Global survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for making forecasts about the Tissue & Hygiene Paper market, which is projected to grow steadily. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Revenue
  • Volume
  • Price
  • Analyst Opinion
  • Sales Channels
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)